Audience Spectrum Profile | Scotland
Tools and evidence sources to help you understand, contextualise and advance your organisation's relationship with existing and untapped audiences:
As in other areas of the UK, the arts, culture and heritage sector in Scotland has been faced with unprecedented challenges in recent years, prompting organisations to adapt to new ways of working.
A spotlight on audiences across Aberdeen, Inverness and the Shetland Islands.
A spotlight on audiences across Dumfries and Galloway, Ayrshire, Renfrewshire, Inverclyde and the Scottish Borders.
A spotlight on audiences across Angus, Perth & Kinross, Dundee, Stirling, Clackmannanshire, Fife and Falkirk
A spotlight on audiences in Edinburgh City area, and across West, Mid and East Lothian.
A spotlight on audiences across Glasgow, North and South Lanarkshire, and East and West Dunbartonshire.
Delving into Audience Answers ticketing data to monitor Scottish sales trends.
Delving into Audience Answers data to understand the extent to which arts engagement had recovered to pre-pandemic levels across Scotland, by the end of 2022
This report summarises results for Scotland from the first wave of The Audience Agency’s COVID-19 Monitor.
These maps offer an overview of Scottish regions' demographic makeup through the lens of Audience Spectrum - a tool that segments the whole UK population by their attitudes towards culture, and by what they like to see and do.
In partnership with Creative Scotland, The Audience Agency has conducted a 'temperature taking' survey of organisations across the nation and their audiences' attitudes to returning to culture post-COVID.
The Audience Agency's nationwide longitudinal (ongoing) panel survey of changing views about participating in creative and cultural activities through the recent and ongoing crises, and beyond.