Storytelling is one of the most basic human skills, it’s fundamental to the way that people communicate with each other. It’s one of the best ways a cultural or creative organisation can both grow new audiences or deepen their relationship with the audiences they already have. All cultural and creative organisations are a treasure trove of fascinating stories. But they don't always tell them that way. To make sure you can use storytelling to meet your strategic aims organisations need to develop a content strategy. Richard has been talking to experts in the field to learn more about the power of stories.
Episode 1 | The Power of Podcasting
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Unpredictable and changing circumstances are making it difficult to plan any festival this summer but we are a resourceful lot in the cultural sector.
We're using our extensive research into online audiences' behaviours, motivations and expectations to work with arts, culture and heritage organisations of all shapes and sizes to help them understand and seize the new opportunities that digital can offer in a post-Covid world.