Top tips, essential audience insights, guides, good reads and some light relief...
The Power of Storytelling | Episode 1
In the first of an occasional series, The Audience Agency's Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories.
The Power of Storytelling | Episode 2
In this second audio case study about how to organise yourself to create content that better connects with your audiences, Richard Leeming talks strategy, specificity, and scalability with the Tate's Hilary Knight.
COVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 1
Gathering evidence is not a plan in itself - you need a clear decision making framework if you want your data to direct you to the strongest course of action for the future.
COVID-19 | 3 Ps: A Planning Framework for Uncertain Times - PART 2
This instalment looks in practical detail at how to create a clear definition of the value that your organisation wants to provide, and the measures that will demonstrate that the value is being delivered.
Guide | Undertaking safe data collection post-lockdown
Practical steps on how organisations can safely and effectively continue to collect audience data.
Guide | Evaluating Online Activity
A short guide to the ways you can determine and understand the impact of your online activity in order to tell a useful story.
Guide | Audience Development Planning
Download our updated guide to creating an effective Audience Development Plan.
COVID-19 | Learning that lasts… in lockdown and later
Nine steps for creating online learning resources that will last post-lockdown.
Feature | Working together to articulate cultural value
When the coronavirus crisis ends and government is prioritising what happens next, nothing will be more important than being able to articulate cultural value.
Feature | Making progress towards a citizen led future
Cultural democracy is not in the gift of most cultural institutions, but that doesn’t mean there’s no role for them, says Anne Torreggiani.
COVID-19 | Innovating in response to Coronavirus
Adjusting to the new normal is not about replacing in-person experiences, but opening up new possibilities for collaboration, learning and engagement. We can help.
COVID-19 | Top Tips for Resilience in Trying Times
Our resident innovation guru offers some tips for sanity and security in the face of the personal and professional unknown.