There’s a lot of information, evidence, opinion, speculation out there about the arts and COVID-19. The following sources of information are some that we at The Audience Agency think are useful and informative (including some we’ve produced, to show how they fit into that wider picture). We’ll continue to add to them over the coming weeks.
- Before COVID-19
- The impact of COVID-19 on Arts and Heritage
- The wider impact of COVID-19
- Evidence about audiences
- Looking to the future
1. Before COVID-19
Before we start talking about the ‘new normal’ – let’s understand the ‘old normal’…
2. The Impact of COVID-19 on Arts and Heritage
Sources to understand the immediate impact of the crisis…
- Common Vision's Creativity, Culture and Connection paper reports extensively on responses from arts and culture organisations in the COVID-19 crisis.
- A Creative People & Places blog on audiences and resilience.
- Resource and research platform from Creatives EU
- The Art Fund's report about the impact on museums.
- The Audience Agency’s Ghost Light reports .
- A couple of useful Guardian summaries, re: orchestras and theatre.
- Creative Industries Federation's The Projected Economic Impact of COVID-19 on the UK Creative Industries report.
- International Council of Museums; Museums, Museum Professionals and COVID-19 survey.
- TRG and Purple Seven Comparison between the UK and US.
- Andrew Miller's important interpretation of Indigo's Act Two report about the impact on disabled audiences.
3. The Wider Impact of COVID-19
Understanding the social and economic impacts more broadly…
- ONS data on rates of COVID-related deaths of disabled people
- ONS Social Impacts of the Pandemic, June 2020
- ONS: Furlough Scheme Statistics, June 2020 – inc. local and sector breakdowns.
- Bank of England Monetary Policy Committee minutes, June 17.
- Citizens Advice data report – 3 Months of a Pandemic.
- Research comparing international attitudes throughout the crisis - including some information on holiday/spending plans.
4. Evidence About Audiences
What we know so far about audience responses...
- Creative Scotland share data on how people north of the border are feeling about a return to live events and venues - here and here.
- Article by Indigo on how family audiences may be the first to return to live events
- Survey from Visit Britain on attitudes to taking short breaks and overnight trips within the UK
- Are People Ready to Visit Attractions Again? - a report from A Different View
- The Association of Leading Visitor Attractions (ALVA) Recovery Tracker, offering insights into how people are feeling about returning to attractions.
- Take The Temperature: Report on Coronavirus and Young People by Beetfreaks.
- Creative Industries Policy and Evidence Centre (PEC) from Nesta, on Cultural Consumption During Lockdown.
- Colleen Dilenschneider: When do people plan to visit cultural entities again?
- Scotinform Cultural Survey – inc. splits for Museums, Galleries, Gardens, Theatres & Wildlife Attractions.
- WolfBrown’s Audience Outlook Monitor, across various countries (e.g. Australia results now released).
Evidence from Wolf Brown's Audience Outlook re. interest in Digital Content.
Indigo’s After the Interval.
National Youth Agency – a rather extraordinary list of research relating to young people and COVID -19.
- King’s College London – The Trusting, the Dissenting and the Frustrated: how the UK is dividing as lockdown is eased.
Ways to respond in the early phases, inc. examples of organisations’ adaptations...
- The Marketing Research Society have published their latest guidelines on how to undertake face-to-face surveys/data collection safely, taking the COVID tier system into account.
- Museums are making the most of social distancing signage!
- Arts Council England's guide to accessible reopening - Seven Principles to Ensure an Inclusive Recovery
- BBC World Business Report discusses the challenges of reopening theatres.
- Thoughts and tips on museum reopening from Christina Lister Comms, Part One and Part Two.
- A overview of reopening dates and measures across Europe.
- Reports from 28 European countries about the implications of lockdown and the measures being taken to limit the spread of infection.
- The National Museum Directors' Council guidelines on reopening museums
- UK Government guidance on how to keep your workplace safe during coronavirus for heritage sites and the visitor economy.
- Arts Professional article; "How To Tell Audiences You're Open For Business Again"
- Global Museum Reopening Tracker.
- International Council of Museums advice re reopening.
- American Alliance of Museums reopening guidance and example plans.
- Association of Children’s Museums resources and advice re reopening.
- ICO Survey on reopening of independent cinemas.
- The first blog from a series by ICO about reopening European cinemas
- Sam Freeman has some useful (if sweary) thoughts on his blog, e.g. re: seating plans and changes to marketing
- A guide from Libraries Connected on how to reopen libraries.
6. Looking to the Future
There’s plenty of discussion of ways in which we should work differently in future…
- Insights from Baker Richards on whether to pass on the VAT reduction.
- The WeWillRecover initiative, of which The Audience Agency is a leading partner, has been convened to help organisations get back on track during these unprecedented times.
- Dave O’Brien’s submission to DCMS highlighted that, in terms of inequality, there is already a crisis in the sector, which risks getting far worse.
- Andrew Miller highlights how this is true in terms of inclusion of D/deaf and disabled people.
- Liz Hill’s article in Arts Professional highlights calls for real action to follow words of support for Black Lives Matter and #TheShowMustBePaused.
- Julie’s Bicycle is asking for A Just and Green Cultural Recovery.
- McKinsey has 15 emerging themes for boards and executive teams.
- Evidence-based forecasts about the future of workplaces.
- 19 Ways of Looking at a Crisis, a valuable collation of links by Mark Robinson.