Explore how to communicate your cultural offerings effectively to Commuterland Culturebuffs
Tone
There is a complex mixture of decision making styles amongst Commuterland Culturebuffs, but a majority are instinctively analytical in their approach and value clear information above all.
- Complete and clear information is greatly valued in communications and high quality facilities and customer service are important features to promote.
- Subject matter is likely to be key, and sensitive presentation of culturally specific and appropriate content might be effective.
- Families tend to be older, but there are significant numbers for whom it would be worth foregrounding any Family Friendly features.
Channels
There is a level of diversity within Commuterland Culturebuffs that may be reached through appropriately targeted offerings and communications.
- Commuterland Culturebuffs are responsive to email and post but less likely to respond to mobile or SMS communications.
- The Daily Mail, The Daily Telegraph and The Times are their most commonly read newspapers. They are also much more likely than average to read The Financial Times, The Guardian and The Independent, which have much smaller circulations.
- The endorsement of well-known and respected artists or experts will be well received as, whilst some will be confident in their own analysis to make choices themselves, others may like the reassurance of a trusted recommendation.
- Moreover, because they attend cultural events as much to spend time with friends and family as for the art, if the balance between facilities for ease of socialising and quality of artistic experience is right, they can make powerful word-of-mouth advocates among their like-minded networks.