A largely middle-aged group of older families and empty nesters, with considerable disposable income and time to indulge in a wide range of interests and leisure activities.

Explore the typical lifestages and characteristics of Commuterland Culturebuffs:


Commuterland Culturebuffs are largely 'empty nest', over 45, UK nationals, with some diversity in terms of political leanings and family status.

  • Over 70% in this group are aged between 46 and 70 years old.
  • More than two thirds are older families or empty nesters, while a large proportion of households have a mix of child-stages, with some school age, and others old enough to have left home.
  • The large majority are UK nationals with a white background, but there are representations of people from Jewish/Armenian, Sikh, Greek/Greek Cypriot, and Hindu backgrounds.
  • They generally enjoy good health, though 24% do have a disability or long-term illness, with access requirements tending to be age related,


A relatively homogenous, uniformly affluent and settled group with many working in higher managerial and professional occupations.

  • Commuterland Culturebuffs have high levels of formal education, with 47% having obtained a degree level qualification or higher.
  • They enjoy a high standard of living, with 43% of households having an annual income above £50,000, and a further 37% with an income between £25,000 – £50,000. (figures c. 2015)
  • Almost all Commuterland Culturebuffs own their own homes, and many of them outright.
  • They live mainly in large detached houses, even though some no longer have children left at home.


This group leads affluent and active lives, pursuing a very broad range of leisure interests that are not limited to arts and cultural activities.

  • More than two thirds are regularly engaged in sports and exercise activities, and they are more regular leisure walkers and cyclers than any other group.
  • They are among the most apt to spend their leisure time reading, and least likely to spend time playing computer games.
  • Gardening and eating out at restaurants and visiting bars and clubs are also popular activities.
  • Most enjoy good health and are less likely than many groups to need to limit their activities due to disability.

other high engaged audience spectrum groups