These regional maps identify the key Audience Spectrum segments for each region across Wales, presented from two different perspectives:

  • The Audience Spectrum type that is most over-represented in each ward, compared to the population of Wales as a whole.

The maps are intended to be useful for both understanding the population of local areas and understanding Audience Spectrum better in a local context.


Cardiff

Cardiff_DomAS.jpg

⇚ Dominant Segments

Cardiff's ward-by-ward profile Excel file

Cardiff_MostOverAS.jpg

⇚ Over-represented Segments

More about Cardiff's audience profiles















Newport

Newport_DomAS.jpg

⇚ Dominant Segments

Cardiff's ward-by-ward profile Excel file

Newport_MostOverAS.jpg

⇚ Over-represented Segments

More about Cardiff's audience profiles















North Wales

NWales_DomAS.jpg

⇚ Dominant Segments

North Wales's ward-by-ward profile Excel file

NWales_MostOverAS.jpg

⇚ Over-represented Segments

More about North Wales's audience profiles

















South Central Wales

SCentralWales_DomAS.jpg

⇚ Dominant Segments

South Central Wales ward-by-ward profile Excel file

SCentralWales_MostOverAS.jpg

⇚ Over-represented Segments

More about South Central Wales's audience profiles

















South East Wales

SEWales_DomAS.jpg

⇚ Dominant Segments

South East Wales's ward-by-ward profile Excel file

SEWales_MostOverAS.jpg

⇚ Over-represented Segments

More about South East Wales's audience profiles

















South West Wales

SWWales_DomAS.jpg

Dominant Segments

South West Wales's ward-by-ward profile Excel file

SWWales_MostOverAS.jpg

Over-represented Segments

More about South West Wales's audience profiles

















Swansea

Swansea_DomAS.jpg

Dominant Segments

Swansea's ward-by-ward profile Excel file

Swansea_MostOverAS.jpg

Over-represented Segments

More about South West Wales's audience profiles

















More detailed information about the numbers and proportions of segments in local areas is available through Area Profile Reports. There is also mapping of the number and proportion of individual segments available via the mapping section of the Audience Finder dashboard. There is also more detailed information about each of the segments HERE.


For more information about Audience Spectrum in Wales and how to use it to understand and reach your audiences, please contact:

Nancy Sheterline

Nancy Profile Picture (2).jpg

Community Partnerships Manager (Wales)

nancy.sheterline@theaudienceagency.orgPhone

+44 20 3962 9214