Want to find out about the demographics and levels of cultural engagement in your catchment area?

Area Profile Reports (APRs) are user-friendly, bespoke to your area and easily actionable for marketing, strategic planning, advocacy or as a starting point for organisational change.

All reports now include the next generation of The Audience Agency’s Audience Spectrum segmentation.

Reports are designed for individual organisations. If you are an agency or consultant, please contact us on sales@theaudienceagency.org before ordering, so we can discuss how best to meet your requirements.


Get the report that suits your needs:

Area Profile Reports

Engagement Area Profile Reports


Area Profile Reports

Area Profile Report Standard | £175 + VAT

Get started with this overview report of cultural engagement in your area.

What's included:

  • An overview of the characteristics of the population within a target area you set (such as a town, local authority or drive time) and comparison to the population of a wider area
  • Audience Spectrum profile
  • Mosaic profile
  • Levels of arts attendance
  • Demographic information

Download - Example Area Profile Report

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Area Profile Report Plus | £395 + VAT

This incredibly powerful report gives you an in-depth picture allowing you to understand how postal sector areas within your target area differ from one another

What’s included:

  • All the content of the APR Standard
  • A breakdown of the APR Standard variables for every postal sector within your target area

Download - Example Area Profile Report Plus

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To use your APR Plus with confidence, why not book one of our workshops which take you and your colleagues through the main features and benefits.


Engagement Area Profile Reports

Engagement Area Profile Report Standard | £325 + VAT

These more specialist reports are designed to be especially useful for those professionals in learning, participation, engagement or programming roles.

What’s included:

  • All the content of the APR Standard, plus the following themes:
  • Disability and Health
  • Older People
  • Young People
  • Disadvantaged or Underserved Communities
  • Local Communities
  • Families

Download - Example Engagement Area Profile Report

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Engagement Area Profile Report Plus | £550 + VAT

One of our most comprehensive reports, providing the most nuanced, in-depth picture of your target area. Especially useful for those who are looking to diversify their audience.

What’s included:

  • All the postal-sector level detail of the APR Plus
  • All the themes of the EAPR Standard with a breakdown of these variables for every postal sector within your target area

Download - Example Engagement Area Profile Report Plus

Order Now