Population Profile Reports offer a user-friendly, and easily actionable snapshot of the people living in a particular area, analysed by demographics and their propensity to engage with arts, museums, heritage, libraries and other culture. They are based on Census, Audience Spectrum and other data sets and can be used to for marketing, strategic planning, advocacy or initiating organisational change.
Population Profile Reports:
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Include population data from the 2021 Census from England & Wales and next generation Audience Spectrum segmentation insights. |
Include a summary overview of key metrics and a more detailed Excel report showcasing full data tables and population breakdowns |
Are individually designed based on the geographic area you wish to explore, either by drivetime from a venue, or at a ward or local authority level. |
If you are an agency or consultant looking to purchase multiple reports, please contact us on sales@theaudienceagency.org before ordering, so we can discuss how best to meet your requirements.
Get the report that suits your needs:
ChangeSnapshot report showing population changes at local authority level, from 2011-21 censuses. £275.00 + VAT |
StandardEssential population and cultural engagement picture of your area, using 2021 census data. £350.00 + VAT |
PlusStandard report, plus in-depth look at how the individual wards you are targeting differ. £525.00 + VAT |
Population Change Report | £275.00 + VAT
Specifically designed to document the changes in the population at local authority level between the 2011 - 2021 census. This report provides the key population metrics with a change comparison between census dates to inform your campaign and business planning and to understand how a single or combined set of local authorities have changed in the last decade.
What's included*:
- 2011 and 2021 census demographic information including:
- Population
- Households
- Age structure
- Ethnic group
- Economic activity
- Audience Spectrum profile
- UK Mosaic profile
Population Profile Report Standard | £350.00 + VAT
If you are looking to get started with an overview of the population and cultural engagement in your area using 2021 census data, this is the report for you. Covering all the core population metrics you need, as well as a full Audience Spectrum and Mosaic overview of your chosen target area.
Reports are available for any local authority area, ward, drive time or distance.
What’s included*:
- Audience Spectrum segment and subsegment profile
- Demographic information from the 2021 census including:
- Population
- Age group
- Ethnic group
- Disability
- Sex & gender
- Religion
- Household information
- Health and social care
- Language and migration
- Education and employment
- Social grade and socio-economic category
- Mosaic UK profile
- Arts, museums, and cinema attendance
- Leisure activities and sports participation
- All of the above compared with the population of another area of your choice
Example Population Profile Report Standard in PDF and Excel formats.
Population Profile Report Plus | £525.00 + VAT
This incredibly powerful report gives you an in-depth picture allowing you to understand how individual wards within your target area differ from one another.
What’s included*:
- All the content of the Population Profile Report Standard
- A breakdown of the Standard report variables for up to 200 wards within your target area. (Please note that Population Profile Reports are supplied with ward-level breakdown as standard. If you would prefer a breakdown by postal sector, please contact our team to discuss)
Example Population Profile Report Plus in PDF and Excel formats.
Please note that from September 2024 we will be moving to a card payment system for reports and will require payment at the point of order confirmation. If you require an invoice with 30 day payment terms this will still be available by request.
To use your Population Profile Report with confidence, why not book one of our workshops which takes you and your colleagues through the main features and benefits.
*At present the demographic information within these reports is not available for areas within Scotland and Northern Ireland, as the latest census data for these nations is yet to be released.