Areas of expertise:
- Market Intelligence Analysis
- Socio-demographic profiling
- GIS mapping
- Audience Data Analysis
- Market Intelligence Training
Leo has more than 15 years’ experience of working with arts and cultural organisations to help them use the insight that derives from data analysis to make better decisions to drive business planning and audience development. He is regularly asked to speak on the subject at events in both the UK and in Europe.
He has played a key role in the development of The Audience Agency’s Audience Spectrum profiling tool, as well as the data platform that drives the Audience Finder programme. Leo had developed considerable knowledge and expertise in compiling and analysing diverse cultural datasets in order to tell the compelling narratives that they reveal.
His work on projects such as the audience demand analysis and market impact assessments of feasibility studies for The Factory in Manchester and Sea City Museum in Southampton have involved the synthesis of diverse, robust and revealing datasets to assess the levels of demand for existing and proposed provision.
An English graduate with postgraduate MA in Shakespeare Studies from the University of Birmingham’s Shakespeare Institute in Stratford-upon-Avon, Leo has a special interest in Renaissance theatre.