Audience-Centred Design | The Audience Agency

A new approach to creating end-to-end experiences for and, crucially, with your audiences.

We can help you to engage an entirely new audience by designing a relevant, fresh experience - from first communication to follow-up visit. At the same time, your whole organisation will learn to:

Co-design and co-create with audiences. Learn simple, effective techniques for developing your programme with, not just for, your audiences.
Breakdown unintentional barriers. Make sure you're not inadvertently discouraging visitors.
Understand less confident audiences. Know what their needs are and how to communicate that you can meet them.
Be relevant. Create experiences that are more directly relevant to your audiences.
Make evidence-based creative decisions. Use data, research and prototypes to realise new ideas.
Make sure all voices are heard. Get your teams pulling together creatively.
Develop long-term inclusivity practices. Embed habits that make your organisation more inclusive moving forward.

Get in touch to talk about audience-centring your approach

OFF the shelf

Our off-the-shelf solutions are quick-win ways to make meaningful change fast.

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Audience Spectrum in Action

Make the most accurate segmentation tool that the cultural sector has ever had work its hardest for you and your audiences

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Strategic Facilitation Workshop

Our expert consultants help you work strategically to bring communities and the cultural sector together in achieving meaningful social and economic impact.

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Embedding audience development workshop

Do you need to create an audience development plan, or do you need to find a way of embedding audiences across your organisation?

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Community Consultation Toolkit

Use real data from your area to deliver your own community consultation.

designed for you

We work directly and collaboratively with your team to help you address your organisation's unique challenges and design long-term solutions that are right for you.

Visitor Journey Mapping

We work with you to map and transform how patrons experience your whole offer, from content & curation to parking & loos.

Understand your visitors' journey

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Embedding a culture of audience insight in your organisation

Working with your strategic management team, we help your organisation build confidence around using data to drive decision making.

Be more audience-driven

Audience Centred Experience Design

We use engaging design-based techniques to help different teams work together creatively to get to know and plan for future audiences.

Design for your audiences from the get-go

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related RESOURCES

Image of Feature | Audience Development is dead. Long live Audience Centred Design.

Feature | Audience Development is dead. Long live Audience Centred Design.

Technocratic, old-school approaches to building audiences have only worked among privileged groups. The sector needs to think harder about what people actually want, says Anne Torreggiani.

Image of Feature | Working together to articulate cultural value

Feature | Working together to articulate cultural value

When the coronavirus crisis ends and government is prioritising what happens next, nothing will be more important than being able to articulate cultural value.

Image of International Agent | Planning for People

International Agent | Planning for People

Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.

Image of Case in Point | The V&A Museum

Case in Point | The V&A Museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Image of Case in Point | Services for Data Haters

Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Image of Anne Torreggiani

Anne Torreggiani

Chief Executive Officer of The Audience Agency

Image of Case in Point | Northern Broadsides

Case in Point | Northern Broadsides

How touring theatre company, Northern Broadsides, used Audience Spectrum to exceed its fundraising goals.

Image of Case in Progress | London Borough of Culture

Case in Progress | London Borough of Culture

The Audience Agency is the official evaluation partner for the Mayor of London’s London Borough of Culture.

Image of Feature | A snapshot of older audiences

Feature | A snapshot of older audiences

What are the characteristics, interests and motivations of the over-65 demographic? Lucie reveals all.