Using an audience-centred approach, we'll explore how to create digital learning experiences that are inspiring, relevant, and sustainable long-term.


Arts and cultural learning practitioners at all levels of experience and seniority, who are involved with developing, delivering, or managing digital learning offers for any audience.


This interactive workshop will take an in-depth look at what makes a successful digital learning offer for arts and cultural organisations. Whether you have moved online for the first time during COVID-19, or have an established digital presence, this session will share useful insights, tips, and case studies to help you create and manage a successful digital learning offer that is inspiring, relevant, and sustainable long-term.

Topics covered in this session:

  • Defining key digital learning formats and audiences, and the opportunities and challenges of each
  • Audience-centred approaches to creating digital learning experiences
  • Using evidence and data to better understand and reach digital learners
  • Evaluating and monitoring your digital learning offer


  • How to develop and maintain a digital learning offer that is truly relevant and audience-led
  • A deeper understanding of key learning audiences and digital formats
  • Data insights and evidence to help you better understand and reach your target audiences
  • Find your digital learning 'USP'
  • Easy and affordable ways to monitor and evaluate your digital learning offer


Ashleigh Hibbins, Learning & Participation Consultant

Ashleigh has more than 10 years of experience working in museum and education roles in the UK and Canada. She has previously held positions at the National Army Museum, Historic Royal Palaces, UCL, and several community and local authority museums.

Find out more about Ashleigh.

Lucie Fitton, Head of Learning & Participation

Lucie has worked in engagement, training and learning roles of over 20 years, 15 within the cultural sector; she has key expertise in evaluation, participatory practice, youth and community engagement.

Find out more about Lucie.


Our 3-hour Masterclasses are focused sessions in which you will both learn and participate. Guidance and insights from our experts are provided in an interactive session in which you will have the opportunity to consider and discuss your own individual situations.

Date: Thursday 10 June 2021, 10:00 AM - 1:00 PM

Cost: £95 per person

Book your place

We are aware that payment on cards may be difficult right now. Please email if you’d like to discuss payment by invoice or to discuss group booking pricing.

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