Scotland | Sales Trends | The Audience Agency

Delving into Audience Answers ticketing data to monitor Scottish sales trends.

This regularly updated set of reports uses Audience Finder data trends to summarise Scottish sales trends. Check in to the Evidence Hub for more sector-wide reports and updates.

Scottish Sales Trends Dashboard

As part of the Creative Scotland Data & Analytical services program, provided by The Audience Agency, this dashboard gives a detailed picture of arts audiences in Scotland's ticket buying trends. It draws on aggregated ticketing audience data from contributing organisations to the Audience Finder Data Tools, which includes both RFO's (Regularly Funded Organisations) and non-RFO's from across Scotland.

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How audiences' spending and attendance habits have changed

For the first time in 2 years, arts, culture and heritage venues were able to welcome back audiences to a 'business as usual' Spring and Summer programme, so we've considered how their return has impacted sales and income, compared with pre-pandemic levels.

Scotland | Audience Recovery Status Report 2022

Delving into Audience Answers data to understand the extent to which arts engagement had recovered to pre-pandemic levels across Scotland, by the end of 2022