A spotlight on audiences across Aberdeen, Inverness and the Shetland Islands.

August 2023

Our Place-Based Insight Sessions focus on data about the local population and audiences of particular areas, from a range of sources (inc. Audience Finder Data Tools, Audience Spectrum segmentation, Area Profile Reports and more). We'll share what we have learned from looking at this data, hear how it fits with your own insights about local audiences, and discuss what it all might mean for your audience and community engagement.

Download the data presentation