1/2 of people are feeling financially worse off than last year, which is starkly mirrored in the 50% of respondents who say they are now attending fewer arts and culture events, mostly citing money as the primary reason.

  • People are feeling worse off than before the pandemic (47% feeling worse off cf. 12% better off) and compared to last year (48% and 12%).
  • This is clearly linked to attendance: those who are feeling better off than 12 months ago are as likely to say they are attending more as attending less (25% for each).

Attendance x Income.png

  • For those who feel worse off, there is a 42% difference (8% attending more, 50% attending less).
  • 56% of those attending less said that it was because of money, much more than any other reason.

Those who ‘strongly agree’ that they are worried about the cost-of-living crisis are more likely to be: women (51%); 25-55 years old (52%); those with children (53%); and disabled people (56%).

  • Metroculturals and Commuterland Culturebuffs are slightly less likely to be worried about the cost-of-living crisis, as are retirees, only 30% of whom ‘strongly agree’ that they are concerned about its effect on their lifestyle.
  • Typically mid-to-low engaged Audience Spectrum segments are the most concerned about the impact of cost-of-living, with family and less urban groups expecting to reduce out-of-home entertainment spend the most.

Cost of living worry by subsegment.png

Concerningly, the Audience Spectrum groups who returned disproportionately strongly to in-person arts attendance over the past year, are now the ones saying that they expect their leisure spend to be hit the most by the cost-of-living crisis.

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