A look back at some of the more exciting announcements, impressive achievements and inspiring projects of the year just past.

Image of Cultural Trends | Special issue published
Cultural Trends | Special issue published

Cultural Trends publishes double special issue on Audience Research in the arts: 'Audience data and research: perspectives from scholarship, policy, management and practice'.

Image of A new prototype app to gauge your organisation's digital competence and advise on how to improve it.
A new prototype app to gauge your organisation's digital competence and advise on how to improve it.

The Audience Agency (TAA), BBC, The Space, Nesta and others have joined forces over the past 18 months, exploring ways to help improve understanding of digital metrics.

Image of A new look for our website
A new look for our website

We've added a lick of paint to our website to make our content more available, navigable and, above all, accessible for you.

Image of Connect | Design Thinking for Audience Development
Connect | Design Thinking for Audience Development

Our innovative twin-track pilot programme, run in partnership with Goldsmith's University and Erasmus+, brought together students and practitioners from across the creative industries.

Image of Roadmap | Positive Action Recruitment 
Roadmap | Positive Action Recruitment 

Increasing workforce diversity in the cultural sector is key to ensuring a vibrant and resilient future. This recruitment toolkit for the cultural sector has been co-created with The British Museum complete with tips and templates to get you started.

Image of New Series | The International Agent
New Series | The International Agent

Introducing 'The International Agent'. As well as looking at our own projects, this new quarterly flags international opportunities, reports on in-the-field audience engagement work and offers up useful tips and discoveries from overseas collaborations.

Image of The Audience Agency appointed to undertake evaluation for Galway 2020 European Capital of Culture
The Audience Agency appointed to undertake evaluation for Galway 2020 European Capital of Culture

The Audience Agency will be leading on the evaluation for Galway 2020 European Capital of Culture programme alongside partners Nordicity and Golant Media Ventures in collaboration with Galway 2020 and the National University of Ireland, Galway.

Image of Case in Point | Visitor Journey Mapping in a London museum
Case in Point | Visitor Journey Mapping in a London museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Image of Case in Point | Enhance
Case in Point | Enhance

We have been working with Extant, the UK’s “leading national organisation for the development and delivery of opportunities for visually impaired people to engage with the performing arts”, to evaluate the impact of their innovative Enhance pilot program.

Image of The Audience Agency partners with Activity Stream
The Audience Agency partners with Activity Stream

The Audience Agency embarks on a new partnership with Activity Stream, bringing together two organisations with a mission to help arts organisations implement better decision-making using data.

Image of All-in-one Arts Marketing... Meet Peppered
All-in-one Arts Marketing... Meet Peppered

The Audience Agency and Peppered announce an exclusive partnership to launch and develop the leading European arts marketing platform in the UK.

Image of Feature | Can the arts tackle digital exclusion?
Feature | Can the arts tackle digital exclusion?

New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.

Image of Joining forces with UK Theatre to provide the next generation of theatre sales reporting
Joining forces with UK Theatre to provide the next generation of theatre sales reporting

UK Theatre has commissioned The Audience Agency to provide a new and enhanced sales reporting service through Audience Finder, the largest database of ticketed cultural engagement of its kind.

Image of Snapshot | Last Christmas
Snapshot | Last Christmas

Christmas Shows and Pantomimes attract quite different crowds from much other theatre. This snapshot takes a light look back at the profile of the festive audiences of 2018 and how they tended to engage with this great British tradition.

Image of Report | Evidencing Libraries
Report | Evidencing Libraries

Arts Council England commissioned The Audience Agency to understand the extraordinary reach of public libraries and especially how audience research and data are accessed and used by library practitioners.

Image of Feature | The moral case for making money
Feature | The moral case for making money

Patrick Towell explains why underpaying or under-employing your workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.

Image of Case in Progress | London Borough of Culture 
Case in Progress | London Borough of Culture 

The Audience Agency is the official evaluation partner for the Mayor of London’s London Borough of Culture.

Image of Case in Point | British Museum
Case in Point | British Museum

Working with the British Museum to create a Roadmap resource, complete with tools and templates, that can be used by organisations across arts, culture and heritage to diversify their recruitment practices.

Image of Report | Creative People and Places: Digital Engagement & Opportunities
Report | Creative People and Places: Digital Engagement & Opportunities

Insight and practical recommendations for how CPPs can harness digital tools more effectively.

Image of Case in Point | Services for Data Haters
Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Image of Audience Report | Audiences for Visual Arts
Audience Report | Audiences for Visual Arts

Visual artists and curators create spaces where communities can face challenging ideas constructively.

Image of Feature | Why European collaboration is worth fighting for
Feature | Why European collaboration is worth fighting for

While some in the UK may believe we have little to learn from European collaboration, Anne Torreggiani and Jonathan Goodacre have found cross-border networks to be a force for innovation and change.

Image of Case in Point | Create Church Street
Case in Point | Create Church Street

Working with Westminster City Council to evaluate the regenerative impact of a programme of artistic projects designed to engage, inspire and unify the local community.

Image of Feature | Creative processes at the heart of Placemaking
Feature | Creative processes at the heart of Placemaking

The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.

Image of Case in Point | Building an open source CRM for the Cultural Sector
Case in Point | Building an open source CRM for the Cultural Sector

Golant Innovation worked with Artsadmin to create KIWI - a CRM designed specifically for the cultural sector.

Image of Case in Point | Peterborough Presents
Case in Point | Peterborough Presents

Working with Peterborough Presents to evaluate and evolve its Creative People and Places action research programme into an active model for social representation and creative change.

Image of Case in Point | East Durham Creates
Case in Point | East Durham Creates

How a Creative People and Places participant combined Audience Finder and Audience Spectrum insights to build an audience representative of its local population.

Image of Case in Point | For the Love of Words
Case in Point | For the Love of Words

Working with writer and performance poet Louisa Adjoa Parker to evaluate her ACE funded prison and community based spoken word project.

Image of Resource | Libraries Taskforce Resource Pack
Resource | Libraries Taskforce Resource Pack

A Department for Digital, Culture, Media and Sport commissioned resource, designed to assist libraries in evaluating their cultural engagement activities.

Image of Feature | Making the tea or changing the game?
Feature | Making the tea or changing the game?

Anne Torreggiani explains why participating in an EU-funded Erasmus programme has prompted her to re-evaluate the ability of interns to act as a source of new ideas and fresh thinking.

Image of Case in Point | English Heritage Online
Case in Point | English Heritage Online

Working with English Heritage to evaluate the impact and effectiveness of their online curatorial content.