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News

We publish research, think pieces and articles about the challenges and opportunities facing our sector. 

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April 2025

Digital Snapshot | 8.04.2025

Including... The 2025 Digital Culture Awards winners announcement, an article by Arts Professionals on a digital strategy for the UK cultural sector, and the new trend in OpenAI's new Studio Ghibli-inspired image generator

Abstract digital art featuring distorted clouds and vibrant text reading "let's get real AI," against a blue background.

March 2025

Digital Snapshot (AI edition) | March 2025

Including... Summary of the HAMLET project by Stephen Miller, the first newspaper to publish an entirely AI-generated edition and a research paper exploring the challenges of AI adoption

Image of a smiley face wearing a light blue mask against a dark background.

March 2025

Talking Evidence and Audiences | March 2025

This month we take a look at the audience legacy of COVID, vulnerability in AI and the value of digital.

Photo by Hunter Harritt on Unsplash

March 2025

Freetxt and Audience Answers

Since 2024, The Audience Agency has partnered with Cardiff University and Lancaster University to offer the open-source data analysis tool FreeTxt to all Audience Answers data users as external data analysis functionality.  

blue-and-orange-abstract-canvas-painting

March 2025

CREATE PLACE Heritage & Digital Leadership Programme

CREATE PLACE Heritage & Digital awarded grant by The National Lottery Heritage Fund to support heritage and cultural leaders involved in the next phase of heritage-led regeneration.

Marquee sign on a building reads "the world is temporarily closed" with large "WORLD" letters above it.

March 2025

The audience legacy of Covid

Although the pandemic brought better insight, the picture is complicated by the effects of the poly-crisis. Oliver Mantell draws out key trends to help navigate unpredictable tides.

Abstract paint marks

March 2025

Arts Council England’s 2025 Private Investment in Culture Survey

With our partners MyCake, we’re excited to be working on the 2025 edition of Arts Council England’s Private Investment in Culture Survey.

A collage featuring a vintage illustration of a woman’s head mapped with labeled sections resembling a phrenology chart and it appears to be two hands pulling threads from the diagram in front on what looks like panel of the Turing Machine.

March 2025

The Digital Snapshot 11.3.2025

Including... How to register your interest in "Let's Get Real: AI", the Charity Digital Skills survey for non-profits, and an AI playbook for civil servants by the government. 

A woman sits atop a computer console from the 1950s in a vintage computer lab. One window possesses columns from Nevile’s Court at Trinity University at Cambridge University, and the other window depicts six potted flowers and sunlight. The background is black and white, and the image of the woman and the sunny window are warm tones.

March 2025

Opinion | AI Innovation in culture is impossible without vulnerability

Jocelyn Burnham talks about her views on AI, innovation and vulnerability. 

A man standing beside a podium and in front of projector screen with a logo "HAMLET" displayed

February 2025

HAMLET: A New Era for Europe’s Cultural and Creative Industries

Our CTO, Stephen Miller, talks about the kick-off of an EU Horizon project with a mission to democratise access to generative AI and foster a sustainable digital transition for Europe’s CCIs.

Image of members of staff of The Audience Agency posing for a team photos

February 2025

The Digital Snapshot 11.02.2025

Including... Let’s Get Real: Value Report, Launch of China's DeepSeek as a competitor to OpenAI's ChatGPT, and Announcement of the 2025 Digital Culture Awards Shortlist. 

A white arrow on a grey road surface

January 2025

Inclusive Innovation: Intelligence and Mapping across the Creative and Cultural sector

To better understand current R&D activity in the sector, The Audience Agency are working in collaboration with Arts Council England (ACE) and the sector to gather and map intelligence.

Image of a large mirror sitting in a body of water

January 2025

Digital Snapshot | 13.01.2025

Including... Let's Get Real Conference, BBC's list of tech to watch out for in 2025 and Exploring the importance of digital media authenticity in cultural heritage
 

Image of two folders on a desktop, one titled 2023 and the other titled 2024. Image by Kajetan Sumila

January 2025

Special Digital Snapshot 2025

Including... Getting your tickets to the Let's Get Real conference, News about a 48% increase in Google emissions driven by AI, and A case study on why it's important to edit your AI-generated content.

words "WORK AHEAD" displayed on a red background covered in colourful graffiti

December 2024

Keeping ‘true north’ in difficult times

With financial pressures mounting, staying true to social purpose can be a challenge for cultural organisations. Our team give a shout out to those who are finding a way.

Image of Digital art in the form of blue line lights by Tania C

December 2024

The Digital Snapshot 02.12.2024

Including... 2024 Online Nation report by Ofcom, Useful research from Storythings and One Further's recent 'Discovering Online Collections' report.

Image of Gift box and a price tag with pound signs on a green background with question marks

November 2024

Talking Evidence and Audiences | November 2024

This month we take a look at what people say about gift vouchers and memberships as presents and the value of action research. 

Graffiti on a wall saying "The Drone of Everyday Life"

November 2024

Rhymes and Reason

Oliver Mantell responds to a recent debate on the use of AI in poetry and suggests that there may be more to read into it than meets the eye...

Suitcases

November 2024

Touring Research 2024

The Audience Agency embark on major new research project for the touring sector

Graphic with the word value

November 2024

Let’s get real: Tackling sector challenges together

A fundamental truth about change is that it’s rarely technology that’s the challenge, it’s the people. Here, Anra Kennedy talks about the value of peer learning and action research.

Image of Sound, by Susan Wilkinson

November 2024

The Digital Snapshot 12.11.2024

Including... "Let's Get Real Conference" tickets are now available, Newly launched The Living Museum and Migration of Sketchfab to Fab

A blueprint for a national cultural data observatory

October 2024

A blueprint for a national cultural data observatory

Announcing the kick-off of our new project with Centre for Cultural Value and MyCake

Illustration of a "Large Group Missing" poster

October 2024

Talking Evidence and Audiences | October 2024

This month for TEA Time News ☕, we take a look at how party sizes for bookings have changed, current audience attitudes and engagement levels as well as some tips for navigating AI.

An image saying You Got This on a table next to a laptop

October 2024

From overwhelmed to optimised: The AI revolution

As chief technology officer for The Audience Agency, Stephen Miller is often asked questions about technology and AI. Here are the most common AI ones – and his responses to them.

Image of Eryri National Park from the top of Cadar Idris

October 2024

Digital Snapshot | 8.10.2024

Including... Insightful update focusing on a long tail SEO strategy by Trish Thomas, News about the Internet becoming the UK's most popular news source, and The first person to reach one billion social media followers. 

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September 2024

Digital Snapshot | 10.9.2024

Including... A look at the National Gallery's digital strategy, Article by Rob Cawston on how National Library of Scotland are approaching AI and How the Bluesky is replacing X, since it's ban in Brazil.

Illustration showing 4 coloured arrows, with symbols representing Audience Spectrum segments

August 2024

Talking Evidence and Audiences | August 2024

TEA Time News ☕ August, we take a look at how the profile of audiences has changed and how AI can benefit the arts and cultural sector.

Illustration showing a pie chart with the main party colours in the proportion of their 20244 results and the dominant Audience Spectrum icon in their constituencies

July 2024

Talking Evidence and Audiences | July 2024

This month for TEA Time News ☕, we take a look at the election through the lens of Audience Spectrum, and insights from our Cultural Participation Monitor show us how the use of social media and digital varies between Spectrum segments.

Image illustrates Vibrant swirls of blue, red, and orange ink blend and diffuse in water, creating a colorful abstract pattern against a dark background.

July 2024

Making the case for cultural devolution

All parties seem to agree that devolution is a good thing but the details about how culture will feature are scant. Anne Torreggiani and Patrick Towell discuss why and how we need to build the evidence base.

Image of linear lights on black background.

July 2024

Digital Snapshot | 09.7.2024

Including... Latest video of our TEA Break event, An interesting look at the future of Google and search and The Guardian article on How the general election played out on TikTok. 

A green shoot growing out of a glass of coins

July 2024

Cost of Living

The impact on organisations

Image of shadow of a man using staring at their phone in front of orange background

June 2024

Digital Snapshot | 11.6.2024

Including... Google's experimentation with AI within search, The Museums in the Metaverse project, where visitors able to explore cultural assets in virtual XR worlds, and in-depth discussion on QR code usage.

Infographic showing a heart with the proportions of interest in history and heritage: 23% main interest, 57% quite interested, 20% not interested

June 2024

Talking Evidence and Audiences | June 2024

This month insights from our Cultural Participation Monitor looked at interest in and attitudes towards history and heritage. 

Image of Gateshead Millennium Bridge in Newcastle-upon-Tyne, UK

May 2024

Creative Places | 24.5.2024

Welcome to Creative Places, our new quarterly newsletter bringing you all the latest placed based news, inspiration, tips and guidance for arts, culture, museums and heritage.

Image of multi coloured windows

May 2024

Digital Snapshot | 14.5.2024

Including...  Microsoft programme called AI for Cultural Heritage, TikTok benchmark report for 2024 by RivalIQ, and 'Nature's Confetti', a new immersive experience at Outernet London. 

Image of Earth made with Lego on a black background.

April 2024

Digital Snapshot | 16.4.2024

Including... UK Trial of Search Answers with AI conducted by Google, Interesting interview with Martin Poulter and the Return of the Neopets.

Image of bridge across Tyne with Glasshouse International Centre for Music, Gateshead

March 2024

Place isn’t just geography – it affects how we feel

Cara Pickering and Sarie Mairs Slee examine how place-based collaboration can support innovative, creative-led regeneration of our towns and cities.

Lots of people standing on some stairs

March 2024

Can we get real about the value of digital?

Why our Let's Get Real cohort programme offers a vital moment for reflection and learning.

Together We Imagine / Imaginons Ensemble

March 2024

Together We Imagine / Imaginons Ensemble

The Audience Agency and Praxis & Culture to Evaluate British Council Spotlight on Culture 2024

Pixeled image of pink clouds on a blue background.

March 2024

The Digital Snapshot 12.03.2024

Including... The Overview of the Royal Institution's social media platform achievement, Charity Digital Skills Report 2024 and Interesting look at Temu's marketing approach 

Let's Create: Opera and Music Theatre Analysis

March 2024

Let's Create: Opera and Music Theatre Analysis

ACE publish new report by DHA and The Audience Agency

An illustrative image of robot hand trying to reach human hand in a blue canvas

February 2024

Digital Snapshot | 13.2.2024

Including... Recently released Global Digital Report 2024, Photos from the Wildlife Photographer of the Year and Launch of a platform that could potentially replace Twitter. 

The Audience Agency announce new bespoke place-based services

January 2024

The Audience Agency announce new bespoke place-based services

New services for local and combined authorities, built environment professionals, creative and cultural leaders and place-based compacts, consortia and partnerships.

Image of ladybugs sitting on pebbles in a river, holding the date 2024

January 2024

What’s in store for 2024?

Our CEO Anne Torreggiani and team members here at the Audience Agency share our predictions and top tips for success for 2024.

 

Get real about wellbeing and digital

January 2024

Get real about wellbeing and digital

Anra Kennedy considers the role digital culture and technologies play in wellbeing

A pixelated image showing an human figure

January 2024

Digital Snapshot | 16.01.2024

Including... The Role Digital Culture and Technologies play in Wellbeing by Anra Kennedy, Bloomberg Philanthropies' Digital Accelerator programme and 3D tour of the Roman cellar dig site at Leicester Cathedral.  

Partial image of dictionary entry for word "Merger"

December 2023

Joining forces for the future

Last week, We have announced a merger with fellow sector support charity, Culture24. Here, CEO Anne Torreggiani explains why we have joined forces and how our work together will support a more future-focused sector.

An image of blue data clouds connected above a city

December 2023

Digital Snapshot | 12.12.2023

Including... Let's Get Real project, Usage of AI tools in a workplace and V&A’s new Mused platform for a young audience. 

The Audience Agency announce merger with Culture24

November 2023

The Audience Agency announce merger with Culture24

Joining forces to support a future-focused sector.

Building Better Together

November 2023

Building Better Together

How our consultants are engaging with capital projects and the heritage sector from end to end - establishing baseline insights, through the development phase and consultation to delivery and evaluation.

Image of a hand holding a spherical hologram with the letters AI

November 2023

AI: An existential threat?

Generative AI is here to stay and the arts and culture sector should be helping to shape it, says Richard Leeming.

People-Centred Approaches to Cultural Heritage and Sustainable Development

October 2023

People-Centred Approaches to Cultural Heritage and Sustainable Development

The Audience Agency's essay for the British Council’s Cultural Heritage for Inclusive Growth pilot programme has been published.

Supporting Everyday Creativity

October 2023

Supporting Everyday Creativity

A new resource is now available to help arts and cultural organisations understand and support everyday creativity.

Learning Diaries | Developing Partnerships with Schools

October 2023

Learning Diaries | Developing Partnerships with Schools

To explore some of the benefits of partnership work from a teacher’s perspective we spoke to Liz Philips, a former Head of Creative and Performing Arts.

National Lottery Heritage Fund Funding Announcement

October 2023

National Lottery Heritage Fund Funding Announcement

£200m of funding has been announced by the National Lottery Heritage Fund following work done by The Audience Agency and MyCake.

International Agent | 007.1 – The Living Daylights

October 2023

International Agent | 007.1 – The Living Daylights

The value of panel and omnibus surveys exploring the whole population regardless of cultural engagement.

International Agent | Living Culture

October 2023

International Agent | Living Culture

Culture is not the ‘cherry on the cake’ but something more fundamental and vital to society.

Image of 3 artists performing on a dimly lit stage with pink neon lights. One man is singing and one female appears to be dancing arms raised

September 2023

Partnerships with universities yield long-term impact

Oliver Mantell examines the many benefits of working in close collaboration with university partners on developing skills in the arts sector.

<span>Our newly published evaluation of British Council UK/Australia Season</span>

August 2023

Our newly published evaluation of British Council UK/Australia Season

Read our extensive and action-focused evaluation of the UK/Australia Season, led by the British Council and the Australian Department of Foreign Affairs and Trade (DFAT), which aimed to reframe, refresh and re-energise the relationship between Australia and the UK through cultural exchange.

Digital Snapshot | 08.08.2023

August 2023

Digital Snapshot | 08.08.2023

Including...Ofcom's report on adults' media use, Wallace's Uber game and the 'unhinged social media manager'.

<span>Brand New Cultural Participation Monitor Findings Summer 2023</span>

August 2023

Brand New Cultural Participation Monitor Findings Summer 2023

Taking a stance on climate change and social justice will be increasingly important for arts and cultural audiences, as people’s attitudes towards and expectations of the arts evolve in response to societal challenges.

<span>Out and About | Reflections from AMA Conference 2023</span>

July 2023

Out and About | Reflections from AMA Conference 2023

Colleagues from all different departments of The Audience Agency reflect on a conference that very much focussed on taking the pulse of the sector’s changing approach to, and understanding of, its future audiences...

<span>Government cash available to grow creative businesses</span>

July 2023

Government cash available to grow creative businesses

The government has announced nearly £11m of funding to help grow the creative economy in England, but there are only a few days to apply for the cash...

<span>The Audience Agency to evaluate Kala Sangam's Capital Project</span>

July 2023

The Audience Agency to evaluate Kala Sangam's Capital Project

Following a competitive tender process, The Audience Agency has been appointed to deliver the evaluation for Kala Sangam's Capital and Arts & Heritage Project.

Digital Snapshot | 25.07.2023

July 2023

Digital Snapshot | 25.07.2023

Including...Twitter's rebrand, Barbie movie marketing and the continuing conversation around AI.

Digital Snapshot | 11.07.2023

July 2023

Digital Snapshot | 11.07.2023

Including...a spotlight on Threads, the upcoming AMA Conference and a game about making paperclips.

<span>New Audience Spectrum upgrade now available for Spektrix users</span>

July 2023

New Audience Spectrum upgrade now available for Spektrix users

Audience Spectrum 'tagging' is now fully automated for Spektrix users.

Digital Snapshot | 27.06.2023

June 2023

Digital Snapshot | 27.06.2023

Including...social media pixels, protests on Reddit and Royal Armouries video game collaborations.

Digital Snapshot | 06.06.2023

June 2023

Digital Snapshot | 06.06.2023

Including...Apple's new mixed reality headset, AHRC's latest funding opportunities and an immersive experience of early medieval Wessex.

<span>Learning Diaries | Working with and learning from Young Evaluators</span>

June 2023

Learning Diaries | Working with and learning from Young Evaluators

Young evaluators of South Asian heritage who have been working with us on the 'Our Shared Cultural Heritage' project discuss the unique perspectives and learnings they have brought to and taken from the experience.

<span>Learning Diaries | Meet the team behind the returning series</span>

June 2023

Learning Diaries | Meet the team behind the returning series

We've added a few fresh faces to the Co-creation and Participation team since last we all spoke, so let's get to the Who, What, Where, Why and How of them all...

<span>Learning Diaries | Virtual volunteering through the RHS's Digital Dig</span>

June 2023

Learning Diaries | Virtual volunteering through the RHS's Digital Dig

Since June 2022, we've been evaluating the NLHF-funded Digital Dig project, which engages new audiences with the RHS through participatory video.

Out and About | Top takeaways from 'Designing Diverse Destinations'

May 2023

Out and About | Top takeaways from 'Designing Diverse Destinations'

Co-creation and Participation Consultant, Natelle Morgan-Brown, reflects on the AMA's Inclusivity and Audiences Day, which is now in its 5th year of championing Equality, Diversity and Inclusion (EDI) best practice from across the arts and cultural sector.

Illustration showing different kind of illuminated items on a black background such as chess pieces, microphone, playing cards, school building etc

May 2023

Everyday Creativity - how can it truly be for everyone?

CEO Anne Torreggiani discusses how our recent research into everyday creativity reveals new ways cultural organisations could serve wider communities. But making the most might need a radical rethink.

Digital Snapshot | 23.05.2023

May 2023

Digital Snapshot | 23.05.2023

Including...Montana's TikTok ban, how to write good microcopy and a breakdown of dark patterns.

Out and About | Reflections from Reykjavik

May 2023

Out and About | Reflections from Reykjavik

Our Director of Evidence and Insights recounts some of the provocations offered by a recent trip to Tixly's Client Conference in Iceland, where talks spanned from the evolution of ticketing over the millennia to the technology that is shaping its future.

Digital Snapshot | 10.05.2023

May 2023

Digital Snapshot | 10.05.2023

Including...the release of the Arts Marketing Association 2023 conference programme, Bluesky and how museums use tone of voice.

Out and About | Thoughts from the Ticketing Professionals Conference

May 2023

Out and About | Thoughts from the Ticketing Professionals Conference

Head of Product Growth and Customer Success, Chris France, shares a few moments from the Ticketing Professionals Conference that particularly piqued his interest.

Graphic showing a person speaking into a mic, a meter, tickets, emojis, mobile phone

May 2023

Springing back into action: new insights

Most people in the sector don’t need to be analysts but they do need the insight to make changes that speak to audiences. Here, Anne Torregiani shares how this thinking has shaped The Audience Agency’s next-generation suite of audience insight tools. 

New Audience Answers insights tools now LIVE!

April 2023

New Audience Answers insights tools now LIVE!

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field to focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

Digital Snapshot | 25.04.2023

April 2023

Digital Snapshot | 25.04.2023

Including...Twitter's verification drama, the Collections Trust's new toolkit and cool Ordnance Survey maps.

Digital Snapshot | 11.04.2023

April 2023

Digital Snapshot | 11.04.2023

Including new Substack features, Barbie Movie memes and an open letter calling on AI labs to pause development.

CEO Corner | Springing Back

April 2023

CEO Corner | Springing Back

CEO Anne Torreggiani sows the seeds for our newly launching suite of Audience Answers data and insight services, designed with and for arts, culture and heritage organisations.

<span>New research reveals extent of the challenges facing the cultural sector</span>

March 2023

New research reveals extent of the challenges facing the cultural sector

Latest data from our nationwide survey warn of compounding threats to arts and culture as cost-of-living arrests Covid-19 recovery.

Digital Snapshot | 21.03.2023

March 2023

Digital Snapshot | 21.03.2023

Including...the Digital Culture Awards 2023, Google Trends and lofi girl.

International Agent | Working Together

March 2023

International Agent | Working Together

We have seen international collaboration working at its best, as evaluators of projects with true cooperation at their heart.

International Agent | 007.1 – The Well Is Not Enough

March 2023

International Agent | 007.1 – The Well Is Not Enough

Cultural variance matters when it comes to international research and evaluation.

Digital Snapshot | 07.03.2023

March 2023

Digital Snapshot | 07.03.2023

Including...the Museum of Forward Planning's new book, Twitter outages and 2.5D animation explained.

Digital Snapshot | 21.02.2023

February 2023

Digital Snapshot | 21.02.2023

Including...what's going on in the world of AI, and the 2023 Digital Culture Network Awards longlist.

Digital Snapshot | 07.02.2023

February 2023

Digital Snapshot | 07.02.2023

Including...Twitter charging for access to its API and where Gen Z are spending their time online.

International Agent | British Council Digital Collaboration Fund

January 2023

International Agent | British Council Digital Collaboration Fund

Digital Snapshot | 24.01.2023

January 2023

Digital Snapshot | 24.01.2023

Including...Culture24's Let's Get Real programme, the London Underground quiz and Indie Interesting Websites.

Image of Children looking over city

January 2023

Culture and councils in coalition

The relationship between a place’s local government and its creative economy is an entirely (and rightly) symbiotic one, argues cultural sector consultant and Southwark Councillor, Richard Leeming.

Digital Snapshot | 10.01.2023

January 2023

Digital Snapshot | 10.01.2023

Including...the Digital Culture Network Awards, Twitter's new verification ticks and Brünnhilde.

Round Up | Top Trending Topics of 2022

December 2022

Round Up | Top Trending Topics of 2022

As the year winds down under a blanket of snow, we're taking a look back at some of the more important messages that emerged from the comeback year gone by, and ahead to how we can address them in the new.

Digital Snapshot | 20.12.2022

December 2022

Digital Snapshot | 20.12.2022

Including...the top iphone app of 2022, Apollo Magazine Awards and looking ahead to 2023.

Image showing balancing potato and money on a calculator, illustrating cost of living crisis

December 2022

Weathering the cost-of-living storm across the UK

Research rings warning bells about the potential effects of the cost-of-living clouds rolling in across all four nations. Anne Torreggiani asks how we can brace for impact and support communities?

Digital Snapshot | 06.12.2022

December 2022

Digital Snapshot | 06.12.2022

Including...the latest Twitter news, ONS Census Data and the release of Wayfinder.

Partial image of Twitter post by Nestle @nestledeathcult

November 2022

What Twitter’s future means for cultural organisations

Our Head of Digital asks: What exactly is happening? What is likely to happen? How we might we fill the void Twitter’s destruction leaves... And do we even need to?

Digital Snapshot | 22.11.2022

November 2022

Digital Snapshot | 22.11.2022

Including...a Twitter Special, David Hockney's immersive exhibition and the publication of the 2022 Consumer Digital Index.

<span>New perspectives outside of the ACE National Portfolio</span>

November 2022

New perspectives outside of the ACE National Portfolio

Anne Torreggiani offers commiserations and support to fellow organisations who will not be in ACE's funded Portfolio from next year, but reflects on how the shift frees The Audience Agency up to focus more on what really matters to our community.

Image of a wall with a sign "Accessible Entry"

November 2022

Woke-ing up: how tackling ableism benefits everyone

We all need to work harder to ensure that culture is fully accessible to disabled audiences. When we do, there are positive spinoffs for everyone, argues Richard Leeming.

Digital Snapshot | 25.10.2022

October 2022

Digital Snapshot | 25.10.2022

Including...Museums Computer Group Conference programme, OneFurther's Content Report, and analysing the architecture of Disney films.

<span>ACE moves forward with our advice for its Disability Access Scheme</span>

October 2022

ACE moves forward with our advice for its Disability Access Scheme

ACE is taking forward the findings from our feasibility study into a national access scheme for disabled audiences and testing them with the ticketed arts sector.

Digital Snapshot | 11.10.2022

October 2022

Digital Snapshot | 11.10.2022

Including...the metaverse, Neeva and the importance of digital skills.

<span>Out and About | Reflections from TPC2022½</span>

September 2022

Out and About | Reflections from TPC2022½

On what felt like a very strange first day of the working week, it was great to head along the Eccles line to the Lowry for the Ticketing Professionals Conference TPC2022½, with Louisa Hardinge & Rimi Solloway.

Digital Snapshot | 27.09.22

September 2022

Digital Snapshot | 27.09.22

Including...the Museums+Tech 2022 conference, how the Government Digital Service are preparing for Google Analytics 4 and Trombone Champ.

Digital Snapshot | 13.09.22

September 2022

Digital Snapshot | 13.09.22

Including...Twitter testing their Edit button, AI-generated art and some memorable museum rebrands.

Digital Snapshot | 30.08.22

August 2022

Digital Snapshot | 30.08.22

Including...Oracle auditing TikTok, Amazon's 7 rules for writing memos and Seb Chan's published keynote from ICOM 2022.

Digital Snapshot | 16.08.22

August 2022

Digital Snapshot | 16.08.22

Including...the NHLF Strategy Survey, ArtUK's launch of Tagger and an episodic story of the alphabet.

<span>Out and About | Reflections from AMA Conference 2022</span>

August 2022

Out and About | Reflections from AMA Conference 2022

Colleagues from all different departments of The Audience Agency reflect on the common themes of curiosity, connectedness and embracing change that particularly struck them during this year's big return to AMA.

Digital Snapshot | 04.08.22

August 2022

Digital Snapshot | 04.08.22

Including...weird medieval guys, Instagram trying to be more like TikTok and Culture24's upcoming workshops.

<span>Key Dates announced for NLHF Innovation Fund Applications</span>

July 2022

Key Dates announced for NLHF Innovation Fund Applications

The Heritage Innovation Fund is a pilot initiative for experimenters, collaborators and learners from across all parts of heritage, across the UK. They're looking for people who want to play a leading role in pioneering solutions for making the heritage workforce fit for the future.

Digital Snapshot | 21.07.22

July 2022

Digital Snapshot | 21.07.22

Including...the release of the Charity Digital Skills report, a new game based on the census and NASA's masterclass use of alt text.

<span>What users need from a national collection digital infrastructure</span>

July 2022

What users need from a national collection digital infrastructure

The Audience Agency recently completed a piece of research for Towards a National Collection to understand what users might want and need from a future national collection digital infrastructure.

Image has logos of multiple social media platforms such as YouTube, Facebook, Pinterest, Instagram etc.

July 2022

Is the internet redefining culture without us?

The simple answer is: yes. The internet has already defined and continues to redefine cultural participation, and in a lot of cases that is happening without arts and cultural organisations.

<span>Out and About | Highlights from our 'Creative Levelling Up' webinar</span>

June 2022

Out and About | Highlights from our 'Creative Levelling Up' webinar

Richard Leeming reflects on a wide range of fascinating and impactful speakers' real world examples of how they’re delivering transformative schemes in their local areas.

Image of a man standing in front of cameras with string light background.

June 2022

Skills to serve omnivorous audiences

We need to hone our skills in human-centred design, over and above those in tech or data, to make the most of post-pandemic digital/live appetites, argues Anne Torreggiani.

<span>Historic England – Knowing the Heritage Sector</span>

May 2022

Historic England – Knowing the Heritage Sector

Historic England recently commissioned The Audience Agency and our partners MyCake to start establishing the size of the sector using publicly available data sets.

<span>Cultural Participation Monitor Findings Spring 2022</span>

May 2022

Cultural Participation Monitor Findings Spring 2022

New data shows that arts and cultural engagement has greatly increased, but some groups remain cautious about live events, whilst the cost-of-living crisis will impact attendance, and the preference for home working makes local events more popular.

'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament

May 2022

'Culture in Crisis: Recommendations for Policy Makers' launched in Parliament

12 new policy recommendations, devised to support the creative and cultural sector recover and rebuild in the wake of the Covid-19 pandemic, presented to senior government and sector policy makers.

<span>Out and About | Reflections from Creu Cymru Conference 2022</span>

May 2022

Out and About | Reflections from Creu Cymru Conference 2022

Nancy Sheterline and Chris France reflect on the resilience and optimism on display at Cardiff's first large in-person gathering of Welsh cultural sector professionals in 2 years.

DCMS publishes our roadmap for building a better UK cultural economy

May 2022

DCMS publishes our roadmap for building a better UK cultural economy

The pandemic highlighted an urgent need for better data to describe the cultural sector – Now the government has published solutions identified by The Audience Agency and financial benchmarking specialists MyCake.

Audience Spectrum Now Digs Deeper

April 2022

Audience Spectrum Now Digs Deeper

As both patterns of engagement and cultural organisations’ needs are changing, Audience Spectrum is evolving to meet them.

Digital Snapshot | 22.03.22

March 2022

Digital Snapshot | 22.03.22

Including... moving over to Google Analytics 4, Pokemon Go, and One Further's Cultural Content Survey 2022.

<span>Audience Data PhD Study Opportunities Just Launched</span>

March 2022

Audience Data PhD Study Opportunities Just Launched

The Audience Agency, in partnership with the University of Sheffield, is advertising two funded PhDs as part of the university's Centre for Doctoral Training on Data Analytics and Society.

Culture in Crisis Report Released

February 2022

Culture in Crisis Report Released

Centre for Cultural Value report shows crisis-hit UK cultural sector at a crossroads, as new research reveals profound impact of Covid-19 on workforce, audiences and organisations.

<span>A Bleak Midwinter?</span>

November 2021

A Bleak Midwinter?

The Audience Agency research shows that weaker panto sales threaten this festive season (and beyond) for theatres

Helping ensure TaNC delivers what its users want

November 2021

Helping ensure TaNC delivers what its users want

The Audience Agency and Culture24 commissioned to carry out user research for the Towards a National Collection programme

Image of artists painting on a pavement (Street art)

November 2021

Building Meaningful Participation

Research suggests that organisations are feeling an increased urgency to deepen connections with the communities they serve, but how can they make the most of this momentum?

Image of audience chairs section of c.Suntory Hall

September 2021

Win-win for disabled arts-lovers and the sector

While anxiety about attending events remains high amongst disabled people, the COVID online content boom has given rise to revolutionary opportunities that could improve access for good.

<span>10 action research projects selected through the Opening Archives open call</span>

September 2021

10 action research projects selected through the Opening Archives open call

Each project will be awarded a grant, training and mentoring as they form the centrepiece of The Audience Agency’s Digitally Democratising Archives project thanks to funding from DCMS and the National Lottery, as part of The National Lottery Heritage Fund’s, Digital Skills for Heritage initiative.

Digital Snapshot | 14.09.21

September 2021

Digital Snapshot | 14.09.21

Including Twitter's new $uper Follows, the Barbican's use of Shorthand for digital storytelling and art history on TikTok.

<span>Opening Archives: open call to archives and communities</span>

June 2021

Opening Archives: open call to archives and communities

Bringing communities and archives together using digital technology

<span>Build Back Creatively Toolkit Launched </span>

June 2021

Build Back Creatively Toolkit Launched

The Audience Agency launches the Build Back Creatively toolkit, a new and free resource to guide local councils through how to harness the creative industries to drive local, social and economic post-pandemic recovery.

The Learning Diaries | Resource Roundup June 2021

June 2021

The Learning Diaries | Resource Roundup June 2021

Lucie and Ashleigh shares some useful resources and good reads for learning, engagement and participation professionals.

The Learning Diaries | Placing lived experiences at the core of the museum

June 2021

The Learning Diaries | Placing lived experiences at the core of the museum

From diversifying the workforce, to co-creating programming and content. A case study from the Museum of London

The Learning Diaries | Be Patient, Be Brave, Be Stealthy, and Join In

June 2021

The Learning Diaries | Be Patient, Be Brave, Be Stealthy, and Join In

How to become a community-led organisation. Interview with Liz Power, Director of London Museum of Water and Steam.

<span>New Anti-Racist Research Guidelines for arts and culture in progress</span>

April 2021

New Anti-Racist Research Guidelines for arts and culture in progress

We have recently begun work with an external reference group to create a set of Anti-Racist Research Guidelines for use in the cultural sector.

The Audience Agency receives funding to boost digital development in heritage organisations

March 2021

The Audience Agency receives funding to boost digital development in heritage organisations

Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

March 2021

Upcoming report: 'The Future of Cross Border Cooperation in the Arts'

The Audience Agency has been appointed to research and write a report entitled 'The future of cross border cooperation in the Arts' by the ARINS project.

The Learning Diaries | Resource Roundup March 2021

March 2021

The Learning Diaries | Resource Roundup March 2021

Ashleigh Hibbins, Learning & Participation Consultant, shares some useful resources and good reads.

The Learning Diaries | Getting the most out of our Evidence Hub

March 2021

The Learning Diaries | Getting the most out of our Evidence Hub

Key insights for learning and participation practitioners.

The Learning Diaries | Reimagining your engagement practice - principles for festivals

March 2021

The Learning Diaries | Reimagining your engagement practice - principles for festivals

We talk to Bradley Hemmings about the Greenwich Dockland International Festival's reimagining of their participation and engagement programme through the pandemic.

Working with the British Council, NLHF and others to unlock digital potential post-Covid

February 2021

Working with the British Council, NLHF and others to unlock digital potential post-Covid

The Audience Agency to evaluate British Council’s Digital Collaboration Fund

January 2021

The Audience Agency to evaluate British Council’s Digital Collaboration Fund

The Audience Agency has been appointed by the British Council to undertake evaluation of its Digital Collaboration Fund, which supports UK and overseas cultural partnerships to develop digitally innovative ways of working together.

International Agent | The Reed That Bends

December 2020

International Agent | The Reed That Bends

We’re still in a storm but the flowers continue to grow. Here we outline some of the initiatives we are involved in that are carrying on through adaptation and resilience.

International Agent | 007.1 – You Only Lockdown Twice

December 2020

International Agent | 007.1 – You Only Lockdown Twice

Different parts of the world exhibit different biases and levels of trust when it comes to accepting what the data tells us... and trusting who is delivering it.

Major new study shows younger people more willing to return to venues

November 2020

Major new study shows younger people more willing to return to venues

The first wave of findings from our nationwide survey of changing views about participating in creative and cultural activities through the pandemic.

International Agent | Theatre in Hibernation Across Europe

November 2020

International Agent | Theatre in Hibernation Across Europe

The COVID-19 virus is the same wherever you are in the world. In fact its lack of variation (so far) is something that makes a vaccine likely to work. However, the response to the pandemic varies from place to place.

International Agent | 60 Countries, 6 Continents, 50 Contributors, 700 Creatives...

November 2020

International Agent | 60 Countries, 6 Continents, 50 Contributors, 700 Creatives...

The International Agent reflects on the many cultural perspectives, views and types of practice that enriched the Adeste+ Conference and Summer School.

The Learning Diaries | Poverty Proofing

October 2020

The Learning Diaries | Poverty Proofing

Sallyanne Flemons, North East Family Arts Network Ambassador, talks bridging the deepening divide in the North East’s culture offerings for families.

The Audience Agency receives grant from Government’s Culture Recovery Fund

October 2020

The Audience Agency receives grant from Government’s Culture Recovery Fund

The Audience Agency has been awarded £324,000 as part of the Government’s £1.57bn Culture Recovery Fund (CRF) to help face the challenges of the coronavirus pandemic.

Centre for Cultural Value announces its brand new festival of ideas: What Value Culture?

October 2020

Centre for Cultural Value announces its brand new festival of ideas: What Value Culture?

What value does culture have to society? Take part in 10 days of free events this November, hosted online by @valuingculture

The Learning Diaries | Culture is for Babes

October 2020

The Learning Diaries | Culture is for Babes

Recently, Learning & Participation Consultant Ashleigh caught up (virtually) with Lucy Turner, Early Years Producer at The Whitworth Art Gallery.

The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

October 2020

The Audience Agency embarks on new COVID-19 Cultural Engagement Population Study

Researchers from The Audience Agency embark on a new COVID-19 Cultural Engagement Population Study as part of a wider research project in collaboration with the Centre for Cultural Value and Creative Industries Policy and Evidence Centre.

International Agent | 007.1 – The Doctor Knows

August 2020

International Agent | 007.1 – The Doctor Knows

One of the interesting aspects of the COVID-19 pandemic crisis has been the way that data has moved centre stage.

International Agent | Audience Finder finds new international partners

August 2020

International Agent | Audience Finder finds new international partners

The Audience Agency’s unique Audience Finder system is attracting interest around the world and is now being used in Norway and Canada.

International Agent | At Home Abroad

August 2020

International Agent | At Home Abroad

Amidst the difficulties of the last few months, The Audience Agency has been able to continue most of its international work, albeit in different ways and with changed perspectives.

International Agent | Change Within Change

August 2020

International Agent | Change Within Change

The Adeste+ conference series will continue online this summer, taking place every Monday from August 31st...

COVID-19 Evidence Highlights | August 2020

August 2020

COVID-19 Evidence Highlights | August 2020

We've gathered a short summary of some of the key things we've learned through the first few months of our Bounce Forwards programme.

Golant Innovation partners with We Will Thrive to deliver new iBeholder project

July 2020

Golant Innovation partners with We Will Thrive to deliver new iBeholder project

This new project aims to discover new ways to gather audience data for non-ticketed visual arts organisations.

The Learning Diaries | Resources Roundup July 2020

July 2020

The Learning Diaries | Resources Roundup July 2020

A roundup of interesting insights and useful resources, beyond The Audience Agency's own work, from Learning and Participation lead Lucie Fitton.

The Learning Diaries | Baby One More Time - Part 2

July 2020

The Learning Diaries | Baby One More Time - Part 2

Our second blog on how to increase your audience engagement with babies and their families

The Learning Diaries | Exploring new approaches to engaging young people with heritage

June 2020

The Learning Diaries | Exploring new approaches to engaging young people with heritage

This month we are delighted to share a blog written by one of our Young Evaluators, Rumaisa.

The Learning Diaries | Five Creative Habits of Mind

June 2020

The Learning Diaries | Five Creative Habits of Mind

Our experience of using this tool as part of evaluating a performing arts programme with children and young people.

Digital Snapshot | 22.05.2020

May 2020

Digital Snapshot | 22.05.2020

Including... updates to Twitter threads, 2020 Digital Attitudes report and a party over Google Docs.

The WeWillRecover Initiative: Helping organisations get back on track

May 2020

The WeWillRecover Initiative: Helping organisations get back on track

The Audience Agency is delighted to be a leading partner in the growing WeWillRecover initiative designed to help organisations get back on track during these unprecedented times.

Image if group of volunteers joining hands in the middle

May 2020

The win-win-win of volunteering

Define. Diversify. Develop. This 3-D approach to working with volunteers will ensure that your volunteer programme adds value for everyone involved, says Lucie Fitton.

Arts Council England Covid-19 response update

March 2020

Arts Council England Covid-19 response update

ACE announces its emergency response package, including advanced funding for NPOs.

<span>Coronavirus Update</span>

March 2020

Coronavirus Update

The Audience Agency remains open for business and fully operational.

The Learning Diaries | Evaluation - the power of collective learning and a safe space for sharing

March 2020

The Learning Diaries | Evaluation - the power of collective learning and a safe space for sharing

Learning more about the RSA Evidence Champions Network: a Q&A with Aidan Daly, Creative Learning and Development Coordinator

The Learning Diaries | What young people really, really want from membership schemes

March 2020

The Learning Diaries | What young people really, really want from membership schemes

Working with the Barbican to gather insights into what young people want from their membership in future.

The Learning Diaries | We got you babe - Part 1

February 2020

The Learning Diaries | We got you babe - Part 1

Ashleigh discusses, from first-hand experience, how ‘family friendly’ and ‘baby friendly’ venues aren’t always the same thing.

<span>Digital Culture Compass Launch</span>

February 2020

Digital Culture Compass Launch

Golant Innovation and The Audience Agency are overjoyed to see the Digital Culture Compass launch this week.

International Agent | Connecting up in Bilbao

February 2020

International Agent | Connecting up in Bilbao

Several participants from the Connecting Audiences Twin Track Programme in the UK took part in the Bilbao Winter School in November 2019.

International Agent | European theatre audiences; the unknown Asset.

February 2020

International Agent | European theatre audiences; the unknown Asset.

Asset is researching theatre audiences in five European cities: Zagreb, Vienna, Sofia, Prague and Helsinki. The project will result in a world-first segmentation of those audiences.

International Agent | Here and There

February 2020

International Agent | Here and There

The International Agents have been working on a variety of project since the last bulletin. Here are a few news updates.

International Agent | Events and Updates, Feb 2020

February 2020

International Agent | Events and Updates, Feb 2020

A roundup of news and opportunities from our international partners.

International Agent | 007.1 From Europe with Love

February 2020

International Agent | 007.1 From Europe with Love

One of the factors that The Audience Agency needs to assess as part of its brief to evaluate Galway 2020 European Capital of Culture is ‘Europeanness’. That is, how far does G2020 have an effect on the way that participants and audiences think about Europe?

2020 Adeste Plus Summer School and Conference in Rijeka

February 2020

2020 Adeste Plus Summer School and Conference in Rijeka

Call for participation in the ADESTE+ Summer School and European Conference in Rijeka, Croatia, is now open.

A new prototype app to gauge your organisation's digital competence and advise on how to improve it.

December 2019

A new prototype app to gauge your organisation's digital competence and advise on how to improve it.

The Audience Agency (TAA), BBC, The Space, Nesta and others have joined forces over the past 18 months, exploring ways to help improve understanding of digital metrics.

The Learning Diaries | Resources Roundup November 2019

November 2019

The Learning Diaries | Resources Roundup November 2019

A quarterly roundup of interesting insights and useful resources, beyond The Audience Agency's own work, from Learning and Participation lead Lucie Fitton.

The Learning Diaries | Making and Measuring Social Impact Event

November 2019

The Learning Diaries | Making and Measuring Social Impact Event

The Audience Agency, with partners Social Value UK and Mandy Barnett Associates, brought together representatives from over 40 cultural organisations to discuss how to measure social impact.

Learning Diaries | Panic! It's an Arts Emergency

November 2019

Learning Diaries | Panic! It's an Arts Emergency

How you can support more young people from working class backgrounds into the cultural workforce.

The Learning Diaries | Exploring young people's relationship with Independent Film

November 2019

The Learning Diaries | Exploring young people's relationship with Independent Film

Penny Mills (Chief Consultancy Officer) led a recent project with BIFA (British Independent Film Awards) to learn about under 30s' relationship with independent film.

The Learning Diaries | Young feel people ghosted by power

November 2019

The Learning Diaries | Young feel people ghosted by power

Reflections of Beatfreeks Brum Youth Trends 2019, a report that aims to bust myths about young people and their attitude to culture.

The Learning Diaries | International at Home

November 2019

The Learning Diaries | International at Home

Maya Sharma, Diversity Lead, discusses viewing our local engagement work through an international lens.

International Agent | On Tour Autumn 2019

November 2019

International Agent | On Tour Autumn 2019

The Audience Agency has been participating in a number of engagements around the world; meeting, contributing and learning as they go.

The Learning Diaries | Welcoming Barrow-in-Furness to the Creative People and Places family

November 2019

The Learning Diaries | Welcoming Barrow-in-Furness to the Creative People and Places family

Artist Founder Director of ArtsGene, one of the local organisations supporting Barra' Culture, reflects on what becoming a CPP will mean for the local community.

International Agent | Learning in Lisbon

November 2019

International Agent | Learning in Lisbon

The first Adeste Plus Summer School and Conference took place in Lisbon Portugal during September 2019 with over 300 participants debating new approaches to audience development.

UK Theatre Awards 2019

October 2019

UK Theatre Awards 2019

Congratulations to Mercury Theatre in Colchester for winning the 'Excellence in Inclusivity' award

Digital Snapshot | 18.09.2019

September 2019

Digital Snapshot | 18.09.2019

Including... 3D selfies, practical guidance for Mailchimp users and marketing data benchmarks.

International Agent | Planning for People

August 2019

International Agent | Planning for People

The Learning Diaries | Boosting science capital through culture

August 2019

The Learning Diaries | Boosting science capital through culture

Maya Sharma shares her learning about how arts, culture and creativity can boost science capital and increase STEM participation for under-represented groups.

The Learning Diaries | Creative learning within the criminal justice system

August 2019

The Learning Diaries | Creative learning within the criminal justice system

Reflections on practice and evaluation from poet and writer Louisa Adjoa Parker.

The Learning Diaries | Community consultation – an important foundation in developing your vision

August 2019

The Learning Diaries | Community consultation – an important foundation in developing your vision

In practice reflections about collective community memory and stakeholder balancing, from a community consultation for Hornsey Town Hall Arts Centre.

The Learning Diaries | Top Tips for observational evaluation with young people

August 2019

The Learning Diaries | Top Tips for observational evaluation with young people

Anya reflects on her recent work evaluating CELL – a STEM learning and dance project with Key Stage 2 pupils.

International Agent | Evaluation, The International Dimension

July 2019

International Agent | Evaluation, The International Dimension

Whilst it is crucial to be able to report successes and failures back to funders, the value of evaluation goes far beyond demonstrating money well spent.

International Agent | Flexit - Working on EU Projects

July 2019

International Agent | Flexit - Working on EU Projects

Jonathan Goodacre discusses some of the core arts funding streams to emerge from Europe and their role in driving forward recent innovations in our field.

The Audience Agency partners with Activity Stream

June 2019

The Audience Agency partners with Activity Stream

The Audience Agency embarks on a new partnership with Activity Stream, bringing together two organisations with a mission to help arts organisations implement better decision-making using data.

Image of wall with text Together we create graffiti

June 2019

Creative processes at the heart of Placemaking

The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.

The Learning Diaries | Research for Everyone: participatory research and evaluation

May 2019

The Learning Diaries | Research for Everyone: participatory research and evaluation

Research Assistant, Sophie Hobson, reflects on the particularities and similarities of creating participatory research experiences that are accessible for people with autism.

The Learning Diaries | Schools Engagement Report Coming Soon

May 2019

The Learning Diaries | Schools Engagement Report Coming Soon

Would you value an easy-to-understand report that presents a clear view of the schools you are engaging?

The Learning Diaries | Engaging families and communities with outdoor arts

May 2019

The Learning Diaries | Engaging families and communities with outdoor arts

Maya Sharma, Consultant, Diversity and Inclusion, discusses new guidance from the Forestry England on how to engage families and communities with wild spaces through arts.

The Learning Diaries | Highlights from the Family Arts Campaign 2019 conference

February 2019

The Learning Diaries | Highlights from the Family Arts Campaign 2019 conference

Our agents talk full-family approaches to engaging kids with disabilities and the value of intergenerational learning.

The Learning Diaries | Nothing About Us, Without Us

February 2019

The Learning Diaries | Nothing About Us, Without Us

Our newest Junior Consultant, Kerry, talks toolkits and tips for best engagement practice with Deaf and disabled audiences.

The Learning Diaries | Top Tips for Commissioning Research and Evaluation

February 2019

The Learning Diaries | Top Tips for Commissioning Research and Evaluation

A tick list of top tips for making sure you’re getting the most for your money when putting together a brief.

The Learning Diaries | From Participant to Partner

December 2018

The Learning Diaries | From Participant to Partner

How organisations are rethinking their assumptions about disability.

The Learning Diaries | Connecting young people to their rural communities

December 2018

The Learning Diaries | Connecting young people to their rural communities

A spotlight on Great Place Lakes and Dales.

The Learning Diaries | Welcoming new perspectives into your workforce

December 2018

The Learning Diaries | Welcoming new perspectives into your workforce

A practical positive action recruitment resource from the British Museum.

Project COLA | Democratising data processing

November 2018

Project COLA | Democratising data processing

The Audience Agency is working as part of an EU Commission funded project to enable small and medium scale organisations to get as much out of their data as big businesses.

Image of a child next to a large globe outside

November 2018

Things we know about schools

We've pulled together some key observations about how arts organisations can best engage and serve school audiences.

The Learning Diaries | What can we learn about arts engagement from Europe’s youngest city?

October 2018

The Learning Diaries | What can we learn about arts engagement from Europe’s youngest city?

Ashleigh reflects on Beatfreeks' 2018 Youth Trends Report and Summit and what she learnt from young people from Birmingham

The Learning Diaries | Evaluation with blind and visually impaired audiences

October 2018

The Learning Diaries | Evaluation with blind and visually impaired audiences

Maya Sharma shares her experience of evaluating an engagement project with blind and visually impaired audiences

Connecting Audiences | Design Thinking for Audience Development Programme

September 2018

Connecting Audiences | Design Thinking for Audience Development Programme

Be part of a fully funded, innovative Audience Development Training Programme, the first of its kind and open to arts professionals across the UK.

The Audience Agency | Working Together: SSOs in Action

August 2018

The Audience Agency | Working Together: SSOs in Action

The Audience Agency CEO, Anne Torreggiani, lays out her plans for bigger better sector support and invites collaboration with fellow Sector Support Organisations.

Learning Diaries | Finding Family Audiences

August 2018

Learning Diaries | Finding Family Audiences

The Audience Agency and Family Arts Campaign are joining forces to help understand, embrace and engage family audiences.

The Audience Agency | Curated Collaboration

August 2018

The Audience Agency | Curated Collaboration

Culture 24, Collections Trust and The Audience Agency are working together to support the museums sector with a united front.

The Learning Diaries | 5 fantastic ways you can get young people to love evaluation.

July 2018

The Learning Diaries | 5 fantastic ways you can get young people to love evaluation.

Inspired by her recent work with the Wellcome Collection's youth teams, Ashleigh Hibbins walks us through her tried and tested tips to engaging young people with evaluation.

International Agent | Outdoor Arts - above and beyond audience development

July 2018

International Agent | Outdoor Arts - above and beyond audience development

“Experiencing culture that is live and unique to a specific public space reminds us of the value of enjoying something together.”

Image shows computer coding

June 2018

Falling in love with data

The process of decision-making should include hard evidence, so why do some arts workers seem determined to avoid the data that provides it, asks Patrick Towell.

The Learning Diaries | Centring Disabled Arts and Audiences

June 2018

The Learning Diaries | Centring Disabled Arts and Audiences

Ashleigh Hibbins and Maya Sharma share their recent learning around disabled access, audiences, artists and art.

The Learning Diaries | Audiences: Diversity and Representation

May 2018

The Learning Diaries | Audiences: Diversity and Representation

Lucie Fitton and Gabrielle Young discuss great ideas that were generated at the recent Young people in the Arts event

The Learning Diaries | Engaging school pupils with an Autism Spectrum Disorder - Teacher Q&amp;A

April 2018

The Learning Diaries | Engaging school pupils with an Autism Spectrum Disorder - Teacher Q&amp;A

An interview by Lucie Fitton, Head of Learning and Participation, with Lilian Cooper.

The Learning Diaries| SHIFT Digital

April 2018

The Learning Diaries| SHIFT Digital

Maya discusses the recent evaluation of Cheshire East Council's SHIFT programme, where creative and digital activities were used to bring about inter-generational learning.

The Learning Diaries | How far can we frame the participatory work in museums as research?

February 2018

The Learning Diaries | How far can we frame the participatory work in museums as research?

Maya reflects on a recent workshop hosted by the Centre for Critical Studies in Museums, Galleries and Heritage at Leeds University

The Learning Diaries | The wider appeal of culturally specific programming?

January 2018

The Learning Diaries | The wider appeal of culturally specific programming?

Katie Windsor discusses recent audience research work that she has undertaken with The Mosaic Rooms

2018 arts and culture predictions

December 2017

2018 arts and culture predictions

Our agents predict what may be in store for our sector in 2018...

Learning Diaries | Rethinking Diversity

December 2017

Learning Diaries | Rethinking Diversity

Our top takeaways from the ENGAGE 2017 conference…

Learning Diaries | Community Engagement - it's all Greek to me

October 2017

Learning Diaries | Community Engagement - it's all Greek to me

Lucie Fitton writes about her experience as Course Leader for the British Council’s Cultural Skills International Museums Academy in Greece.

The Learning Diaries | Spread the Word

October 2017

The Learning Diaries | Spread the Word

Engaging young people with libraries and spoken word...

Image of two young girls hugging

February 2017

Reaching Out to Young People

Thoughts and advice on how we can engage better with young people.

The Learning Diaries | A look back at 2016

December 2016

The Learning Diaries | A look back at 2016

Katie Windsor takes a look back at 2016 through pictures...

The Learning Diaries | International Cultural Learning

December 2016

The Learning Diaries | International Cultural Learning

Top Tips for delivering international cultural learning projects...

Top Tips | Survey Data Collection

October 2016

Top Tips | Survey Data Collection

Read our advice on how to make your survey collection easier

The Learning Diaries | From Participant to Attender

October 2016

The Learning Diaries | From Participant to Attender

Supporting participants to become independent attenders...

The Learning Diaries | Engaging Visually Impaired Audiences

October 2016

The Learning Diaries | Engaging Visually Impaired Audiences

Tips for effective ways to engage visually impaired audiences with theatre...

Image of people standing on a stage, holding hands.

October 2016

The Fearless Inclusive Leader

How can a more inclusive leadership style increase diversity in our audiences?

The Learning Diaries | Increasing audiences for disability arts

August 2016

The Learning Diaries | Increasing audiences for disability arts

How to create and increase diverse audiences for disability arts...

The Learning Diaries | Getting Audience Feedback

August 2016

The Learning Diaries | Getting Audience Feedback

Top tips for engaging participants and volunteers in getting audience feedback...

The Learning Diaries | Developing school audiences

June 2016

The Learning Diaries | Developing school audiences

Dispelling some of the obscurity around engaging school audiences

The Learning Diaries | Supporting Young People's Learning

June 2016

The Learning Diaries | Supporting Young People's Learning

How much do arts in unusual spaces enhance young people's engagement?

The Learning Diaries | Get the most from co-produced content

June 2016

The Learning Diaries | Get the most from co-produced content

How much do visitors engage with co-produced content?

The Learning Diaries | Collaborating with artists through research

April 2016

The Learning Diaries | Collaborating with artists through research

How collaborating with artists can add value to research and evaluation...

The Learning Diaries | Engaging with families

April 2016

The Learning Diaries | Engaging with families

Top tips for engaging with families...

The Learning Diaries | Leaving a legacy?

April 2016

The Learning Diaries | Leaving a legacy?

Highlights from the Our Museum, Communities at the Core event...

The Learning Diaries | Access starts online

April 2016

The Learning Diaries | Access starts online

Tips for venues to provide access information for Deaf and disabled people.

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