Make the most accurate segmentation tool that the cultural sector has ever had work its hardest for you and your audiences

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We have a range of enhancements available to help you get the most out of the next generation of Audience Spectrum, allowing you to better identify, approach and market to the right people, at the right time, in the right way for them.

Make Audience Spectrum work even harder for you ▼

Audience Spectrum Licensing

Tag your database

Purchasing an Audience Spectrum Licence allows you to tag your records in your ticketing system, database, or CRM at an individual customer level, in order to easily profile your audiences and create targeted marketing campaigns.

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Audience Spectrum Profiling

Profile your audiences

These reports show and explain the proportion and profiles of each Audience Spectrum segment in your audience, compared with the overall Audience Spectrum profile of the population in the area of your choice.

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Area Profile Reports

Profile your area

These user-friendly reports tell you more about the demographics and levels of cultural engagement in your catchment area, and are easily actionable for marketing, planning, advocacy or as a starting point for organisational change.

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Targeted List Generation

Engage specific segments

If you are looking for a way to unlock opportunities in your database with segmented direct mail shots and distribution runs, we can generate a target list from your database for you using Audience Spectrum tagging.

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Explore the NEXT GENERATION OF AUDIENCE SPECTRUM, with 20 new subsegments for unprecedented precision profiling...