Audience Spectrum segments the whole UK population by their attitudes towards culture and what they like to see and do.

Audience Spectrum is the most accurate tool the sector has ever had to help target audiences and include a wider public. It profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging, as well as profiling and mapping.

We have a range of enhancements available to help you get the most out of Audience Spectrum, allowing you to better identify, approach and market to the right people, at the right time, in the right way for them.