Latest thinking, top tips and advice from The Audience Agency...

  1. The Learning Diaries | Get the most from co-produced content

    How much do visitors engage with co-produced content?

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  2. Top Tips | Everyday Audience Finder

    How to use Audience Finder in your everyday work...

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  3. Opinion | Thoughts on audience profiles and segmentation...

    Cimeon Ellerton considers how profiles and audience segments are built ...

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  4. Case Study | How Nuffield use Audience Finder

    How staff at Nuffield, Southampton use Audience Finder in their everyday work...

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  5. Case Study Q&A | Audience Report tool

    Helping Theatre Royal Stratford East complete its ACE NPO return...

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  6. Event | The Audience Agency on Tour

    Where you can find The Audience Agency in 2016

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  7. Opinion | Planning with data

    Thoughts on practical applications of big data...

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  8. The Learning Diaries | Collaborating with artists through research

    How collaborating with artists can add value to research and evaluation...

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  9. The Learning Diaries | Engaging with families

    Top tips for engaging with families...

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  10. The Learning Diaries | Leaving a legacy?

    Highlights from the Our Museum, Communities at the Core event...

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  11. The Learning Diaries | Access starts online

    Tips for venues to provide access information for Deaf and disabled people...

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  12. Opinion | What's the point of Big Data?

    Cimeon Ellerton asks what's the point of big data?

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  13. Opinion | Big Data and Marvelous Mapping

    Data driven mapping tools to help you find out more about your area...

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  14. Top Tips | What makes an effective website brief?

    Follow our 10 rules for creating the perfect agency website brief...

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  15. How we analysed our mailing list and what insights it provided

    Using Audience Spectrum we dug deeper into the demographics of one of our email marketing lists...

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  16. Opinion | Arts and Culture in 2015 – what next?

    The Audience Agency team give their predictions for 2015...

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  17. Opinion | Digital and the arts – where are we now?

    We share our thoughts on Nesta's 'Digital Culture & The Arts 2014' report...

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  18. Big data search and rescue – a call for data scientists

    Recruiting a data scientist for the Arts Data Impact (ADI) project, funded Digital R&D Fund for the Arts...

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  19. Event Blog | What makes a museum a museum?

    Rhiannon Davies shares her thoughts on the 2015 Museums Association Conference...

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  20. Opinion | ‘ull, oui!

    Oliver Mantell reflects on why we should all support Hull City of Culture 2017

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  21. Top Tips | Facebook and Twitter advertising for arts organisations

    You don't have to have mega budgets to get value from social media ads but you do need a bit of know-how...

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  22. Top Tips | Using social media to build an engaged online community

    Katie Moffat follows up on her popular talk at the Museums + Heritage Show with some tips and links to help you use social media more effectively...

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  23. Top Tips | Digital and social media for touring companies

    A toolkit that looks beyond Facebook and Twitter to other social networks, exploring how to get the most out of them...

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  24. Top Tips | Reaching families online

    Ideas and top tips for engaging with families online...

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  25. Event Blog | R U Engaging Young People

    From youth panels and co-production projects to internships and volunteering opportunities...

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  26. Event Blog | The Future of Small Scale Touring #fsst Symposium

    In many respects the touring eco-system is out of balance – where should subsidy sensibly go and what should its impacts be?

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  27. Opinion | The Anthony Lilley Leadership Briefings

    Reflections on the first series of our CultureHive Leadership Briefings on big data...

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  28. Event Blog | The Grass Is Always Greener?

    A view from the Marketing De Las Artes conference in Madrid...

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  29. Event Blog | Museums Association Conference 2013

    Trumpeted as the Museum Association’s biggest event to date there were 1500 people in attendance, incorporating delegates, visitors, exhibitors and speakers across the three days and two nights...

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  30. Opinion | The ‘Rebalancing our Cultural Capital’ Report

    Ivan Wadeson, responds to ‘Rebalancing our Cultural Capital’: A contribution to the debate on national policy for the arts and culture in England...

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  31. Opinion | Passion for the Arts Starts Early

    Instilling a passion for arts and culture means ensuring schools are equipped to provide access to great art...

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  32. Opinion | “Big Data in the Arts”

    Big data – there’s a lot of it about. What used to be known as secondary or administrative data, has had a new rebrand and is now just “big”...

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