“The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”― Albert Einstein |
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2020 has been all about adaptation, both in the way we work and the way that we think about what that work means. Cultural organisations have had to pivot more drastically than others and – as many of you told us in our survey – what you need most is solid evidence about the changing needs of audiences, visitors and participants. That’s why we’ve spent the summer building an evidence base from demand-side research and tools designed to help you rethink how and what you create, and for whom. Check in on our Evidence Hub or newsletters for the latest findings, announcements and opportunities. |