Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.

“A nation's culture resides in the hearts and in the soul of its people”

― Mahatma Gandhi

As England moves out of lockdown 2.0 and the whole of the UK continues to struggle with the impact of the virus, our ability to work together with sense and respect will be a frontline defence against winter's renewed challenges. The need for an evidence-based approach is as crucial to the survival of the arts, culture and heritage sector as it is to addressing any other aspect of the COVID-19 fallout, which is why we have been collaborating with partners across the nations to develop unparalleled insights into audiences' experiences, attitudes and intentions.