While dutifully submitting our census forms this month, we were also reading a lot of speculation about its outcome. How will COVID affect the results? How will the UK demographic have changed in the last 10 years? And how confident can we even be in the picture painted by an inherently problematic data collection exercise? How research is conducted - who by, with and for - has a profound impact on what its findings tell us. Cultivating a research environment that encourages a broad and representative response set, rather than reinforcing known assumptions about the same cohorts, will be more important than ever as we rebuild.
Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.
Looking at Cultural Participation Monitor data to see who is more negatively impacted and how that relates to, or exacerbates, previously existing and ongoing inequalities in audiences.
How typically highly engaged audiences' attitudes to cultural engagement have shifted during the pandemic, compared with the population at large.
We have recently begun work with an external reference group to create a set of Anti-Racist Research Guidelines for use in the cultural sector.
Meeting the needs of everyone in your community is a top priority. We work with you to inform and design your offer for all audiences.
Cultural organisations can play a key role in creating thriving places for people to live, work and visit, but only if they reach out to creative partners beyond the local ‘culture club’.
The Audience Agency leadership team shares its experience of the pains and gains of collaboration and partnership working.