August 2019 | Great art needs great audiences

Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.

"To have great poets, there must be great audiences too."

Walt Whitman

When your business is the creation and curation of great cultural experiences, it's essential to be focused on the art. However, we believe that a cultural experience may only be as great as the audience that enjoys it. Being vigilant about putting your audience at the forefront of your thinking can transform not only the way art is experienced, but the very way you conceive of and create the work itself. This month we've compiled some arguments for and examples of user-centred design as a force for greatness in arts, culture, and heritage.

Case in Point | The V&A Museum

Working with a London museum to understand the impact that their new contemporary entrance and more accessible exhibition space has had on improving visitors' experiences.

Case in Point | Services for Data Haters

Harnessing user-centred design to understand how to to make data more accessible and valuable across the arts, culture and heritage community.

Audience Report | Audiences for Visual Arts

Visual artists and curators create spaces where communities can face challenging ideas constructively.

Report | Art UK Audience Broadening Initiative Report

We have recently worked with ArtUK to diversify their online audiences, specifically focusing on attracting global majority and 16 - 24 year olds.

International Agent | Planning for People

Jonathan Goodacre discusses developing and implementing a user-centered design thinking process through the large scale Creative Europe project Adeste+.

Audience-Centred Design

A new approach to creating end-to-end experiences for and, crucially, with your audiences.