Each month we delve into an aspect of our work and your contributions to and opportunities in The Audience Agency community.

“That old September feeling, left over from school days, of summer passing, vacation nearly done, obligations gathering, books and football in the air... Another fall, another turned page: there was something of jubilee in that annual autumnal beginning, as if last year's mistakes had been wiped clean by summer."

― Wallace Stegner, Angle of Repose

And just like that the summer - such as it was - is over. School is back in full swing, the days are drawing in, and autumn is upon us again. With over 80% of the UK eligible adult population now double jabbed (or booked to be), we are starting to develop a clearer picture of what audience behaviours might look like in the first months of the new normal. In our latest set of key insights from the nationwide Cultural Participation Monitor, we look at people's slowly improving sense of wellbeing, the long-term impacts of home working on cultural engagement, lingering hesitation about returning to live events, and what audiences are likely to look like over the coming festive period...