Hamlet's words have never rung truer than they do this Halloween. As cases soar across the UK and parliamentary appetite for increasing restrictions seems low, there is plenty to be scared of as the nights draw in. But it's not all doom and gloom...The crisis has facilitated perhaps the greatest ever concerted effort to understand, in unprecedented detail, what audiences really need in order to feel safe, secure and satisfied with their arts engagement. The Audience Agency is eager to help organisations to capitalise on that momentum, to evaluate the impact of the efforts we've all been making these past 18 months, and to use what we've learned to improve experiences for all audiences moving forwards.
‘Tis now the very witching time of night,
When churchyards yawn and hell itself breathes out
Contagion to this world.
― William Shakespeare
Evaluation in the cultural sector isn’t easy. In this joint blog the director of Centre For Cultural Value, Ben Walmsley, along with our own Anne Torregiani and Oliver Mantell, discusses the essence of the Centre’s new Evaluation principles.
Embedding a learning process in your work is an essential part of developing the best possible offers for your audience.
Digital expertise, a diversity of communities, archives and archiving. 10 action learning projects ask how (or if) digital technology can bring communities and archives closer together, develop skills and deepen engagement with their heritage.
If you’re new to Audience Finder Data Tools, our support team can give you a free guided tour to help you find your way around.