News from The Audience Agency

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Government cash available to grow creative businesses

The government has announced nearly £11m of funding to help grow the creative economy in England, but there are only a few days to apply for the cash...

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New Audience Spectrum upgrade now available for Spektrix users

Audience Spectrum 'tagging' is now fully automated for Spektrix users.

New Audience Answers insights tools now LIVE!

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field to focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

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New research reveals extent of the challenges facing the cultural sector

Latest data from our nationwide survey warn of compounding threats to arts and culture as cost-of-living arrests Covid-19 recovery.

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New perspectives outside of the ACE National Portfolio

Anne Torreggiani offers commiserations and support to fellow organisations who will not be in ACE's funded Portfolio from next year, but reflects on how the shift frees The Audience Agency up to focus more on what really matters to our community.

Photo of ACE moves forward with our advice for its Disability Access Scheme file
ACE moves forward with our advice for its Disability Access Scheme

ACE is taking forward the findings from our feasibility study into a national access scheme for disabled audiences and testing them with the ticketed arts sector.

Key Dates announced for NLHF Innovation Fund Applications

The Heritage Innovation Fund is a pilot initiative for experimenters, collaborators and learners from across all parts of heritage, across the UK. They're looking for people who want to play a leading role in pioneering solutions for making the heritage workforce fit for the future.

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What users need from a national collection digital infrastructure

The Audience Agency recently completed a piece of research for Towards a National Collection to understand what users might want and need from a future national collection digital infrastructure.

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Historic England – Knowing the Heritage Sector

Historic England recently commissioned The Audience Agency and our partners MyCake to start establishing the size of the sector using publicly available data sets.

Photo of Cultural Participation Monitor Findings Spring 2022 file
Cultural Participation Monitor Findings Spring 2022

New data shows that arts and cultural engagement has greatly increased, but some groups remain cautious about live events, whilst the cost-of-living crisis will impact attendance, and the preference for home working makes local events more popular.