News from The Audience Agency

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Photo of Brand New Cultural Participation Monitor Findings Summer 2023 file
Brand New Cultural Participation Monitor Findings Summer 2023

Taking a stance on climate change and social justice will be increasingly important for arts and cultural audiences, as people’s attitudes towards and expectations of the arts evolve in response to societal challenges.

Photo of Government cash available to grow creative businesses file
Government cash available to grow creative businesses

The government has announced nearly £11m of funding to help grow the creative economy in England, but there are only a few days to apply for the cash...

New Audience Spectrum upgrade now available for Spektrix users

Audience Spectrum 'tagging' is now fully automated for Spektrix users.

Photo of New Audience Answers insights tools now LIVE! file
New Audience Answers insights tools now LIVE!

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field to focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.

Photo of New research reveals extent of the challenges facing the cultural sector file
New research reveals extent of the challenges facing the cultural sector

Latest data from our nationwide survey warn of compounding threats to arts and culture as cost-of-living arrests Covid-19 recovery.

Photo of New perspectives outside of the ACE National Portfolio file
New perspectives outside of the ACE National Portfolio

Anne Torreggiani offers commiserations and support to fellow organisations who will not be in ACE's funded Portfolio from next year, but reflects on how the shift frees The Audience Agency up to focus more on what really matters to our community.

ACE moves forward with our advice for its Disability Access Scheme

ACE is taking forward the findings from our feasibility study into a national access scheme for disabled audiences and testing them with the ticketed arts sector.

Photo of Key Dates announced for NLHF Innovation Fund Applications file
Key Dates announced for NLHF Innovation Fund Applications

The Heritage Innovation Fund is a pilot initiative for experimenters, collaborators and learners from across all parts of heritage, across the UK. They're looking for people who want to play a leading role in pioneering solutions for making the heritage workforce fit for the future.

Photo of What users need from a national collection digital infrastructure file
What users need from a national collection digital infrastructure

The Audience Agency recently completed a piece of research for Towards a National Collection to understand what users might want and need from a future national collection digital infrastructure.

Photo of Historic England – Knowing the Heritage Sector file
Historic England – Knowing the Heritage Sector

Historic England recently commissioned The Audience Agency and our partners MyCake to start establishing the size of the sector using publicly available data sets.