Our interactive data dashboards help you share, compare and apply audience insight.
Quick-win reports and deep collaborations, all powered by data, delivered by people
The sector's leading tool segmenting the UK population by their attitudes towards culture
Changing cultural participation patterns through the pandemic and beyond.
As restrictions and timelines have varied by place, so have audience responses.
Different sectors in our community have faced specific challenges over recent years.
Combining evidence and expertise to explore important topics in the cultural sector.
Practical guidance and insights from an experienced team of audience developers.
In practice examples of how our tools and techniques support cultural organisations.
A mission-led charity that helps cultural organisations know and grow their audiences.
Specialists in engagement strategies, creative place building, and data-led decision making.
We work with organisations of all sizes, across the UK and international cultural sectors.
Our free national audience data and development tool
Our tool for touring companies in the performing arts
Tickets and support for our products
Top tips, thoughts and advice from The Audience Agency.
The British Council’s Digital Collaboration Fund was a pilot programme that encouraged international partners to consider how they could work together innovatively without meeting face to face.