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News from The Audience Agency

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Photo of The Audience Agency announce merger with Culture24 file
The Audience Agency announce merger with Culture24

Joining forces to support a future-focused sector.

Photo of People-Centred Approaches to Cultural Heritage and Sustainable Development file
People-Centred Approaches to Cultural Heritage and Sustainable Development

The Audience Agency's essay for the British Council’s Cultural Heritage for Inclusive Growth pilot programme has been published.

Supporting Everyday Creativity

A new resource is now available to help arts and cultural organisations understand and support everyday creativity.

Photo of National Lottery Heritage Fund Funding Announcement file
National Lottery Heritage Fund Funding Announcement

£200m of funding has been announced by the National Lottery Heritage Fund following work done by The Audience Agency and MyCake.

Photo of Our newly published evaluation of British Council UK/Australia Season file
Our newly published evaluation of British Council UK/Australia Season

Read our extensive and action-focused evaluation of the UK/Australia Season, led by the British Council and the Australian Department of Foreign Affairs and Trade (DFAT), which aimed to reframe, refresh and re-energise the relationship between Australia and the UK through cultural exchange.

Photo of The Audience Agency to evaluate Kala Sangam's Capital Project file
The Audience Agency to evaluate Kala Sangam's Capital Project

Following a competitive tender process, The Audience Agency has been appointed to deliver the evaluation for Kala Sangam's Capital and Arts & Heritage Project.

Brand New Cultural Participation Monitor Findings Summer 2023

Taking a stance on climate change and social justice will be increasingly important for arts and cultural audiences, as people’s attitudes towards and expectations of the arts evolve in response to societal challenges.

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Government cash available to grow creative businesses

The government has announced nearly £11m of funding to help grow the creative economy in England, but there are only a few days to apply for the cash...

Photo of New Audience Spectrum upgrade now available for Spektrix users file
New Audience Spectrum upgrade now available for Spektrix users

Audience Spectrum 'tagging' is now fully automated for Spektrix users.

Photo of New Audience Answers insights tools now LIVE! file
New Audience Answers insights tools now LIVE!

Re-designed for and with cultural organisations, Audience Answers builds on the 10-year development and success of Audience Finder Data Tools in the field to focus more than ever on putting insights into action, responding to individual user needs, and facilitating peer-to-peer collaboration.